BT Company: Business Analysis Report and SWOT

BT Company: Business Analysis Report and SWOT Section 1: Understanding the business 1. Recommend the salary streams and costs that might be proper to an association in your area. The fundamental salary streams for the media transmission industry is the income accomplished through the use of their administrations. Initially those administrations were constrained to the arrangement of phone correspondence utilizing landlines. Today, the correspondence business has extended the quantity of administrations that it gives into portable, VoIP, web and other correspondence. Most of the income can emerge out of any of those various administrations. For instance, in 2005 BT had 75% of its income originating from their conventional administrations, yet in 2006 this number diminished to 68%. Rather the organization got an expanded measure of income from it’s â€Å"New Wave† administrations, for example, arranged IT administrations, broadband, versatility and so forth. The portable broadcast communications supplier, for example, Vodafone gets the majority of its income from the taxes that it charges its clients for utilizing their cell phones. Be that as it may, the portable media transmission has additionally ventured into the arrangement of different administrations, for example, informing and information and data arrangement. The biggest expense for any correspondence organization is the upkeep of the business. This expense can comprise of staff costs, contractual worker compensation, operational expenses and so on. Fundamental patron will rely upon the organization. For instance, BT recognizes ‘other operational costs’ as its primary supporter of the general expense of keeping up the business, speaking to 35%. The ‘other working costs’ incorporate the expense of supporting the system IT administrations, upkeep and backing of the systems, expenses of convenience and promoting and general overheads (BT, 2007, p. 34). 2. What proportions of execution are material to the business? Most of the business has a couple of central execution measures. The prime measure is the fulfillment of their clients. This isn't astounding thinking about the intensity of the business, the straightforwardness with which clients can change suppliers and the way that the companies’ benefits depend on the volume of clients. Different measures can incorporate the fulfillment of the company’s workers. The business that is so client centered attempts to furnish them with however much human contact as could be expected (as long as it is gainful). In this way the business utilizes a huge volume of workers. Fulfilled utilizes are bound to ensure that the clients are content with the administration that they are getting, permitting the organizations to remain serious. For instance, BT has four execution measures with respect as per the general inclination of their workers: representative commitment record, assorted variety, HS: misfortune time injury rate and HS: affliction an d nonattendance rate. Other execution measures can include: the fulfillment of the providers; interest in the network; assurance of the earth; computerized consideration and supporting honesty. So as to gauge those exhibition quantifies, the organization draws in various inside files. A portion of those lists are a lot simpler to gauge, for models the quantity of grumblings that the organization gets, the others are progressively troublesome, for example, estimating the uprightness of the workers. Most of the organizations utilize reviews so as to gauge the more troublesome quantifiable variables. 3. Build a Value Chain for an organization inside the business. The worth chain has been created by Michael Porter in 1985. The strategy separates the association into the exercises that is performs and them joins them to the company’s serious position. Doorman (1985) contended that just by isolating the association into its exercises and discoveries the correct connections will the directors have the option to accomplish an upper hand. The worth chain technique recognizes essential and bolster exercises. Joined, they should prompt an edge, which is equivalent to the expense of the item deducted from the value that it is offered to the client. Model 1 portrays the worth chain. Essential exercises in the business are concerned legitimately with the creation, creation and conveyance of administration and are gathered into inbound coordinations, activities, outbound coordinations, promoting and deals, and administration. The Support exercises are there to support the essential exercises and they are partitioned into fundamental regions of help exercises: acquirement, innovation advancement (counting RD), human asset the executives, and framework (frameworks for arranging, money, quality, data the board and so forth.). The help exercises are legitimately connected to the essential exercises, and on the off chance that those connections are delivered well, at that point the organization will turn out to be increasingly productive and serious in the market. The worth chain model can be applied to the media transmission industry. The inbound coordinations are the merchandise and enterprises that the organization gets from its providers. In the realm of media transmission, this can be the telephones (that may be produces in China), the links, the sim cards and so on. The ‘operations’ in the first strategy implied assembling of the item. Since media transmission is as of now managing a completed item, it is the arrangement of this item that can be named their ‘operation’. For instance, arrangement of the gathering, the IT stage that interfaces individuals and so forth. The outbound coordinations is the completed item being conveyed to the client. For this situation this can be the telephone set, the site of the organization where the client can purchase their own item and so on. Each media transmission organization has their promoting and deals group, that offer administrations and make clients mindful (through pu blicizing) of their administrations. In the serious business, for example, media transmission, the organizations give a great deal of consideration to the correct sort of advertising and advancement. On the off chance that an organization discharges another item, different organizations are probably going to follow. In this way the first ‘inventor’ needs to catch however much market as could reasonably be expected. Moreover, because of the seriousness of the business, the organizations are feeling the squeeze to furnish the clients with however much as could reasonably be expected, so as to keep them, as finding another client is in every case substantially more costly at that point keeping the bygone one. The last area of the essential exercises is the ‘service’. Administration is something that the organization gives after the client has the item. In the media communications this implies establishment of the item into the clients home, helping the client with consistently questions, supplanting the item if is gets broken and so on. Under the help exercises the main factor is ‘procurement’. The acquirement office in the media communications industry are individuals who purchase the entirety of the inbound coordinations into the organization. This division will be responsible for concurring the best arrangement with the providers of the item and ensuring that the item is of high caliber. Innovation advancement is a critical component in the broadcast communications industry, which permits them to increase an upper hand. The innovation improvement in this strategy can likewise incorporate client relationship the executives exercises, and not be constrained absolutely to the development. Human asset the executives is an imperative part in this technique as those individuals are capable as per the general inclination of the representatives, which can be accomplished through compensation, preparing and improvement, rewards and other HR systems. The previously mentioned would be the base for the worth chain. In any case, it ought to be noticed that most of the organizations in the broadcast communications industry are global companies. They give countless items to their clients around the world. Besides, the parts of their administrations may originate from a wide scope of providers, for instance the plastic for the telephone will originate from Russia, the telephone will be built in China and painted in India. Because of their size, most of the organizations have just settled the most profitable and accessible course of delivering, keeping up and offering the assistance. Subsequently, the worth chain would be significantly increasingly muddled with both the essential and bolster exercises. Moreover, the edge may likewise originate from a wide scope of sources, for example, mergers and securing, interest in financial exchanges and so on. 4. Build a Value System for the business. The worth framework was additionally presented by M. Watchman (1985). It speaks to the connection between the worth chains of various ‘market customers’. For instance, it will connect the worth chain of the providers to the worth chain of the organization to the worth chain of the channel and afterward to the worth chain of the client. The provider esteem chain for the broadcast communications industry can incorporate the providers of the physical items, for example, telephones and sim cards from the provider esteem chain; arrangement of the phone association and administrations in the organization esteem chain; administrations gave by the outsider wholesalers, (for example, Yahoo!) in the station chain and a wide scope of clients purchasing the items (for instance organizations, people and other media transmission organizations). 5. What are the natural factors that may impact the business? The majority of the enormous associations today are ecologically agreeable, and have extraordinary techniques to keep up this position. For instance, BT is probably the biggest customer of power in the UK (BT, 2007, p. 3). So as to decrease the harm to the earth, the organization has embraced most of the naturally cordial power sources, for example, wind age, sun based and hydroelectric vitality age. The broadcast communications industry face various ecological dangers that can harm their productivity. For instance, an unnatural weather change expands the quantity of tempests and floods that are happening far and wide. Thus, this harms the telecomm

Lawrence Paul Yuxweluptun Research Paper Example | Topics and Well Written Essays - 1250 words

Lawrence Paul Yuxweluptun - Research Paper Example He blends Coast Salish cosmology and Northwest Coast saved plan gauges with parts of European surrealist and landscape painting customs. Yuxweluptun handles questionable social, political, ecological, and social subjects, in these lively hues, a great deal strangely clever canvas. He is considerably more worried about offering voice to the worries however feels that the ordinary types of the Northwest Coast are insufficient. Yuxweluptun obviously challenges the impression of a renewal of Northwest Coast workmanship, which he presumes reexamines custom and thusly, underscores a shameful legacy of bias and anguish of the First Nations individuals of current conversation. Tweaker For more than 20 years Yuxweluptun work have enunciated a far-going scope of socio-policy centered issues including the real factors of urban Aboriginal life, environmental filthiness, Aboriginal rights and opportunities, imperialism, and the social division delivered by hardship, dependence and abuse. Incorpor ating a far going of methods obtained from First Nations and Western traditions, he explores the hazardous association between societies in uniqueness. In Tweaker an insubordination of multifaceted and multihued oviods populates the canvas. Yuxweluptun it appears is excited about reproducing a torrid action and attitude of meth clients who visit Vancouver’s scandalous Downtown Eastside. These people who are seen as individuals from an unusual society, have become the casualties of abuse both the legislature and the sellers who depend or potentially on them (Laurence 50-55). Burned Earth, Clear-cut Logging, Shaman Coming to Fix This is an increasingly modern painting on a similar to subject. A shaman, in the front of the left hand corner, is miserable confronted absolutely, and remains on close to a hunching down individual.... For more than 20 years Yuxweluptun work have explained a far-running scope of socio-policy driven issues including the real factors of urban Aboriginal life, biological foulness, Aboriginal rights and opportunities, expansionism, and the social division delivered by hardship, dependence and abuse. Incorporating a far running of procedures obtained from First Nations and Western traditions, he explores the dangerous association between societies in disparity. In Tweaker an insubordination of multifaceted and multihued oviods populates the canvas. Yuxweluptun it appears is excited about reproducing a torrid action and attitude of meth clients who visit Vancouver’s notorious Downtown Eastside. These people who are seen as individuals from a variant society, have become the casualties of abuse both the legislature and the vendors who depend and additionally on them. This is a progressively complex painting on a practically equivalent to topic. A shaman, in the front of the left ha nd corner, is bleak confronted positively, and remains on close to a crouching person. The viewpoints in the setting groan and untruth hanging and sapped.

Define Scope with a Work Breakdown Structure Example

Define Scope with a Work Breakdown Structure Example Define Scope with a Work Breakdown Structure â€" Essay Example > 1 The need to achieve success in any given organization is a task that cannot be underestimated in any way. With today’s competitive global economic market, success in individual companies even surpasses the need to make more profits than in previous times (Luther, 2009). Today, it entails among other factors, the need to maintain existing customers, the need to win new customers, the need to have a better competitive advantage over co-competitors, and the need to grow in revenue. All these are tasks that would certainly not come on a silver platter. To achieve this successfully, there is the need for any given organization to be very proactive with devising innovative techniques that aim at addressing specific needs of customers (Tomhill, 2008). This is exactly what this project design seeks to achieve for the company. In this document, various ways of executing the long term strategic plan of the company by introducing an advanced form of existing engines has been outlined. As a document that outlines the specific ways of implementing the suggested ambition of the company, there are areas that address issues of the justification of the project, deliverables needed to accomplish the project, scope of the project, stakeholders to implement the project, specific objectives to be achieved, key assumptions and above all scope with work breakdown structure. A lot of the delivery task has been directed as an in-house system whereby the company is seeking to utilize the existence of its core human resource to execute preferred tasks. In the work breakdown structure all that the project encompasses is shown. The work breakdown structure is going to be really useful as “the Project Manager and project team use the Work Breakdown Structure to develop the project schedule, resource requirements and costs” (Project Management Documents, 2012). Fig 1.0 Detailed Work Breakdown Structure From the figure above it is seen that the project to be carried out is one that is going to be multi-dimensional. It shall entail the knowledge and effort of a lot of experts. Indeed, the idea to make the whole project multi-dimensional and guided by a specific work breakdown scope is against the backdrop that there is an ultimate aim of ensuring that the number of days that it takes in the production of a single engine is reduced drastically. This would ensure that there are more units of engines built for sale and revenue creation. REFERENCE LIST Luther T. A (2009). Economic Mastery in times of Global Crisis. Multimedia Press Limited: Chicago Project Management Documents (2012) Work Breakdown Structure (WBS) Template. Accessed April 11, 2012 from http: //www. projectmanagementdocs. com/templates/work-breakdown-structure-wbs. html Tomhill R. (2008). Innovation for new Economic Dispensation. Ultimate Press Limited: Cairo

The Sixteenth Amendment Of The United States Constitution

The Sixteenth Amendment of the United States Constitution gives the United States government the right to tax income. This amendment guarantees that our nation will have an army, our government will build our roads, enforce our laws and carry through with other important duties, all through federal taxation. The Sixteenth Amendment is still doing its job today as all people are required to pay the government a portion of their income. Most of the government’s money comes from the taxes of the people. Without these taxes the government would be unable to function and our system that runs our country would be very different. We also wouldn’t have plans like Social Security or Medicare if paying income tax was not in place. Although taxes play a good part for our nation, there is another hand that can come in and play a bad part depending on what party is running our country. Taxation can be made so that everyone has to pay the same amount regardless of your income. This effects the lower income classes the most and the higher income classes the least as they have the money to pay it. It depends on who you ask and what their specific viewpoint is on taxation. It is a good that our country put this law in place for the sake of our government, we all just hope that the person ru nning our government doesn’t make it out of control. The Supreme Court case of Pollock v. Farmer’s Loan and Trust Company directly applies to the Sixteenth Amendment. This Court case dealt with incomeShow MoreRelatedProgressive Era Essay1701 Words   |  7 PagesProgressive Era and the impact our amendments have on it, or the impact it has on our amendments? The sixteenth, seventeenth, eighteenth, and nineteenth show great examples of the Progressive Era. The sixteenth shows the political and social change just like the eighteenth amendment . The seventeenth amendment was the outgrowth of the progressive era, leaving the nineteenth amendment to be the political corruption and social change of the era. All of these amendments have differences and deal with differentRead MoreThe Federal Government Controls Unrestricted Means870 Words   |  4 Pagesthe federal government controls unrestricted means to execute whatsoever the elected official desire, without reverence for the Constitution the aforementioned vanished gradually. Com mon people are not knowledgeable that the United States in 1776 did not have an income tax, and in 1913; a perpetual income tax was inflicted upon the people. In actual fact, the Constitution disallowed an income tax. For longer than a century, the leadership endured completely without proceeds from wages. Formerly, theRead MoreThe Reform Of Progressive Era Brought936 Words   |  4 PagesNot everyone welcomed the reforms that Progressive era brought. 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Chief Secretary of Patna, Tara Singh v. the State of Punjab, Fram Nusserwanji v. State of Bombay, Chandardeo v. State of Bihar, Tozam-mal v. Government of Bengal, etc., the laws related to press ultra vires to the constitution were quashed. Article 19(1) (a), freedomRead MoreThe Struggle For Political Balance1347 Words   |  6 Pagesis a part of this grand experiment. The British Colonies were independent from one another before the American Revolution, but a shared enemy began a strong bond between the states. After things settled down the states were allied with one another in a form of confederation and then finally under the Constitution as a united republic nation. There were those who were not completely for a strong central government and favored the confederate style, but there were also those who found comfort and strength

How Much Religion Is A Human Construct - 979 Words

Kumare as a Human Construct This movie demonstrated how much religion is a human construct. Kumare made his own religion by incorporating elements from other religions and coming up with his own elements. His religion, however, had no power without his followers who gave life to his teachings and ideas. The community gave life to a religion that would have been powerless with the social construct provided by the community. When Vikram was young, he would watch his grandmother praying and as an adult, he wondered if his made up religion could provide people with that same peace. He incorporated meditation, specifically his trademark blue light meditation, and his own form of yoga. He initially brought his community together in the yoga studio, but he slowly expanded the places they went and he helped them build strong bonds during their rituals. Kumare as a Functional Religion Kumare developed a religion that covered all three of the functions of religion that the book mentions, providing comfort, and quelling dissatisfaction, strengthening the human community, and assuring followers that there is a larger cosmic order. (CITE Pg5) Being part of the community that Kumare created helped people in their daily lives by giving them a sense of order and spirituality. He showed them how to continue the practices outside of the studio and showed his followers that they were the way to their own spirituality. For example, he helped one woman who felt that scuba diving was her peace,Show MoreRelatedTaking a Look at Morality1395 Words   |  6 Pagesconduct of a human being according to the society and it selves. However, some people think that in order to have a strong morality one must first have a religion. On the other hands, others believe that there is no such thing as a having morals only if religion is involved. 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Billy Budd by Herman Melville Free Essays

The story, Billy Budd, by Herman Melville embodies many themes. The same story has also been the subject of many different interpretations because of these themes. One of the more popular interpretations has to do with the many different allusions to the holy Christian bible. We will write a custom essay sample on Billy Budd by Herman Melville or any similar topic only for you Order Now Billy has often been interpreted as Adam from the book of Genesis, while his counterpart, Claggart, has often been compared to the serpent in the Garden of Eden or as Satan. The reason for this comparison has to do with the sacrifice that Billy makes at the end of the story. Good natured and kind hearted, Billy becomes the innocent victim of a harsh society. In order to make this portrayal, however, it is necessary to briefly discuss the trials and tribulations that Billy endured. The goodness of Billy is highlighted more during the times when Claggart tries to tempt Billy in committing dastardly acts and deeds of evil; the temptations that Claggart dangles in Billy’s way show Claggart’s different attempts to destroy the character of Billy. This is analogous to the situation in the Garden of Eden where the Serpent tries to deceive Adam into taking the fruit of the forbidden tree. The description of Claggart’s dead body as it lies lifeless in the form of a snake reinforces this point. This is an important characterization that is used well in the story as it makes it easier for the readers to identify one of the many themes that are embedded in Billy Budd. Without these comparisons to Adam, the innocence and the tragedy of the downfall of Billy would not be as highlighted as they are in the story. The sacrifice that Billy makes in the end becomes the haunting image of how a hostile society can corrupt the lives and minds of the innocent ones. How to cite Billy Budd by Herman Melville, Papers

What is the poem suggesting about the link between language and cultural identity Essay Example For Students

What is the poem suggesting about the link between language and cultural identity? Essay After researching I found out that this actually, is an extract from a long poem. This extract simply suggests that language is culture and if language is lost so will the culture be; that is true because if one already lives in another culture other than original one, they would be affected by it, and they would have to give up one to fit into the other because one simply cant completely and fully be a [art of two cultures, as they will probably contradict in something at some point; they wouldnt be eating the same food they would normally eat, dress the same way they normally dress or even talk at the very least the same way they would in their original environment, if that all takes place when someone moves to a place for a long time then one could only imagine what would the people born in those new cultures would be like. The poem clearly shows that through these lines: We will write a custom essay on What is the poem suggesting about the link between language and cultural identity? specifically for you for only $16.38 $13.9/page Order now 1. And lost the first one, the mother tongue I know that mother tongue usually means first language but in this case it could be looked upon as a metaphor, a mother is where anyones lifes always begins, it is the source and the base for at least the first 2 years. The two most important years in a childs life. By saying lost the first one, the mother tongue the poet is trying to indicate that she lost where it all began, her culture and who she originally is but now was. 2. your mother tongue would rot, rot and die in your mouth until you had to spit it out. I thought I spit it out This whole verse is a huge metaphor, and it also relates to culture, in the previous part we already established that the mother in this poem is a metaphor for culture. What the verse actually means is that by time youd forget your culture because for something to rot it takes time to get to that stage, so what she actually means that you would gradually forget about your language until it is becomes such a huge burden that you had to spit it out; in other words forget about it because once something is dead there is no coming back. People born in cultures and environments that are not theirs, simply grow up knowing nothing about who they originally were if their parents didnt put enough effort into it. In this case it seems like Bhatts parents where smart enough to teach her both English because she needs it to communicate where she lives (Britain) but at the same time to teach her Gujarati. Now linking back to why this background information was given, the poems title actually shows how personal the poem is (it is called Search for MY Tongue) and therefore the linking between language and cultural identity is suggested in this poem in a very personal level. Therefore by looking at the poets background and the poem it is obvious that my initial hypothesis is true. * How does the poet utilize literary features to reinforce meaning? The poet uses many literary features including rhetorical questions, visual and sound imagery and metaphors. Firstly she starts the poem with the word You aimed at the reader, where she is trying to involve the reader win her poem so that they would sympathize with her painful experience. We see you a lot throughout the poem in order to hook the reader that cant relate (doesnt speak two languages) and keep him interested and to tell the reader that does feel her pain that she knows what he is going through and they share the same experience. Secondly organization; the whole poem is a huge metaphor with almost the whole first stanza used as a rhetorical question .u1dd7fda306b99e8e1e74a35a46559f96 , .u1dd7fda306b99e8e1e74a35a46559f96 .postImageUrl , .u1dd7fda306b99e8e1e74a35a46559f96 .centered-text-area { min-height: 80px; position: relative; } .u1dd7fda306b99e8e1e74a35a46559f96 , .u1dd7fda306b99e8e1e74a35a46559f96:hover , .u1dd7fda306b99e8e1e74a35a46559f96:visited , .u1dd7fda306b99e8e1e74a35a46559f96:active { border:0!important; } .u1dd7fda306b99e8e1e74a35a46559f96 .clearfix:after { content: ""; display: table; clear: both; } .u1dd7fda306b99e8e1e74a35a46559f96 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1dd7fda306b99e8e1e74a35a46559f96:active , .u1dd7fda306b99e8e1e74a35a46559f96:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1dd7fda306b99e8e1e74a35a46559f96 .centered-text-area { width: 100%; position: relative ; } .u1dd7fda306b99e8e1e74a35a46559f96 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1dd7fda306b99e8e1e74a35a46559f96 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1dd7fda306b99e8e1e74a35a46559f96 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1dd7fda306b99e8e1e74a35a46559f96:hover .ctaButton { background-color: #34495E!important; } .u1dd7fda306b99e8e1e74a35a46559f96 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1dd7fda306b99e8e1e74a35a46559f96 .u1dd7fda306b99e8e1e74a35a46559f96-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1dd7fda306b99e8e1e74a35a46559f96:after { content: ""; display: block; clear: both; } READ: The Conflicts: Dead Poet Society EssayI ask you, what would you do if you had two tongues in your mouth, and lost the first one, the mother tongue, and could not really know the other, the foreign tongue. And then the second one being the answer to that question, third stanza is where the climax is, where the poet uses Gujarati to confuse the reader the most and then the fourth and final stanza where the final answer and conclusion are revealed. Metaphors and imagery (visual and auditory) are being intensely used throughout the poem. As already mentioned above the whole poem is a huge metaphor; because the poet mixes a both meaning of the word tongue together, the literal meaning (a physical tongue) and the other also common but not literal meaning (language). She goes on about if you had two tongues in your mouth and until you had to spit it out which is: a. Very descriptive visual imagery b. Saying words such as spit it out would mean that it something physically out of the mouth so it is a successful use of the metaphor. She finally then in stanza three used auditory imagery by writing down the words in Gujarati and then putting the English pronunciation so the people could read but most wont understand it; (munay hutoo kay aakhee jeebh aakhee bhasha) (may thoonky nakhi chay) (parantoo rattray svupnama mari bhasha pachi aavay chay) (foolnee jaim mari bhasha nmari jeebh) (modhama kheelay chay) (fullnee jaim mari bhasha mari jeebh) (modhama pakay chay) Most readers of this poem are fluent English speakers, and it is in many cases their mother tongue, the reason behind not putting the translation right under it was: a. To confuse the reader so he/she stays hooked and reading until the end b. Is to show the speakers that no matter how much she describes, theyre not going to really understand the pain she went through of losing her culture unless youre suffering like her. B. Unrelated incidents * What is the poem suggesting about the link between language and cultural identity? After researching, I discovered that the dialect this poem is written in isnt only Scottish but it is the dialect of the west Scottish working-class which is where the poet grew up. Again this is a part of a series of poems, and this is the 3rd one of the series. In this case language wont be discussed as an actual language because the poem is in English but in the different dialects of English and how even dialects relate to cultural identity. The poem suggests that not only what you say is what relates to your culture but how you say it is also as important, he says: iz coz yi widny wahnt mi ti talk aboot thi trooth wia voice lik wanna yoo scruff. if a toktaboot thi trooth lik wanna yoo scruff yi widny thingk it wuz troo. Which means that since this accent is associated with a less sophisticated part of the society people wont believe them even if they were telling the truth because many people in general that are of a higher social standard and even in some cases from their very own social level stereotype and dont easily give anyone credibility. So even though two people might be saying the same exact thing with the same words but in two different accents people might believe one and not the other. Therefore, language determines ones not only original culture but how they should be categorized in a new different kind of culture which is social class, the more sophisticated one sounds the more likely people will believe what he/she is saying. .udd64496f93d6520a2a1457e60e6d0392 , .udd64496f93d6520a2a1457e60e6d0392 .postImageUrl , .udd64496f93d6520a2a1457e60e6d0392 .centered-text-area { min-height: 80px; position: relative; } .udd64496f93d6520a2a1457e60e6d0392 , .udd64496f93d6520a2a1457e60e6d0392:hover , .udd64496f93d6520a2a1457e60e6d0392:visited , .udd64496f93d6520a2a1457e60e6d0392:active { border:0!important; } .udd64496f93d6520a2a1457e60e6d0392 .clearfix:after { content: ""; display: table; clear: both; } .udd64496f93d6520a2a1457e60e6d0392 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udd64496f93d6520a2a1457e60e6d0392:active , .udd64496f93d6520a2a1457e60e6d0392:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udd64496f93d6520a2a1457e60e6d0392 .centered-text-area { width: 100%; position: relative ; } .udd64496f93d6520a2a1457e60e6d0392 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udd64496f93d6520a2a1457e60e6d0392 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udd64496f93d6520a2a1457e60e6d0392 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udd64496f93d6520a2a1457e60e6d0392:hover .ctaButton { background-color: #34495E!important; } .udd64496f93d6520a2a1457e60e6d0392 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udd64496f93d6520a2a1457e60e6d0392 .udd64496f93d6520a2a1457e60e6d0392-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udd64496f93d6520a2a1457e60e6d0392:after { content: ""; display: block; clear: both; } READ: There is a literary tradition for the writing of love poetry Essay* How does the poet utilize literary features to reinforce meaning? The poet here uses his poetic license to make the audience that arent from this community laugh and suffer while trying to read the poem, because the whole poem is phonetic, which is obviously intended and not just thrown in there because it goes on throughout the whole poem. The poet mainly used irony and enjambment to deliver his point. Anyone that watches the BBC knows that the anchors would never say things such as yoo scruff or belt up and that this is all Scottish slang that is used to help the reader get in the mood of the poem and relate to the culture and community. The poem suggests that minorities dont get enough of a chance as much as a majority to present their case and are usually discriminated against even if theyre saying nothing wrong the trooth, which is why this poem is ironic because Leonard uses a minoritys accent (not so credible) on a news broadcast of a huge news agency which is usually credible. Now the reason behind that is to make us think and ask about those peoples rights, and why we discriminate against them and stereotype just because the way they were taught to speak when they were growing up. The diction is very unique and a lot of enjambment is used, the longest number of syllables in one line is four and when read out loud the poem sounds amusing and funny which is what the poet does to break the edge and the seriousness of the poem and the very serious topic it discusses. So, by doing all the above this is how the poet utilizes literary features to reinforce meaning.