BT Company: Business Analysis Report and SWOT

BT Company: Business Analysis Report and SWOT Section 1: Understanding the business 1. Recommend the salary streams and costs that might be proper to an association in your area. The fundamental salary streams for the media transmission industry is the income accomplished through the use of their administrations. Initially those administrations were constrained to the arrangement of phone correspondence utilizing landlines. Today, the correspondence business has extended the quantity of administrations that it gives into portable, VoIP, web and other correspondence. Most of the income can emerge out of any of those various administrations. For instance, in 2005 BT had 75% of its income originating from their conventional administrations, yet in 2006 this number diminished to 68%. Rather the organization got an expanded measure of income from it’s â€Å"New Wave† administrations, for example, arranged IT administrations, broadband, versatility and so forth. The portable broadcast communications supplier, for example, Vodafone gets the majority of its income from the taxes that it charges its clients for utilizing their cell phones. Be that as it may, the portable media transmission has additionally ventured into the arrangement of different administrations, for example, informing and information and data arrangement. The biggest expense for any correspondence organization is the upkeep of the business. This expense can comprise of staff costs, contractual worker compensation, operational expenses and so on. Fundamental patron will rely upon the organization. For instance, BT recognizes ‘other operational costs’ as its primary supporter of the general expense of keeping up the business, speaking to 35%. The ‘other working costs’ incorporate the expense of supporting the system IT administrations, upkeep and backing of the systems, expenses of convenience and promoting and general overheads (BT, 2007, p. 34). 2. What proportions of execution are material to the business? Most of the business has a couple of central execution measures. The prime measure is the fulfillment of their clients. This isn't astounding thinking about the intensity of the business, the straightforwardness with which clients can change suppliers and the way that the companies’ benefits depend on the volume of clients. Different measures can incorporate the fulfillment of the company’s workers. The business that is so client centered attempts to furnish them with however much human contact as could be expected (as long as it is gainful). In this way the business utilizes a huge volume of workers. Fulfilled utilizes are bound to ensure that the clients are content with the administration that they are getting, permitting the organizations to remain serious. For instance, BT has four execution measures with respect as per the general inclination of their workers: representative commitment record, assorted variety, HS: misfortune time injury rate and HS: affliction an d nonattendance rate. Other execution measures can include: the fulfillment of the providers; interest in the network; assurance of the earth; computerized consideration and supporting honesty. So as to gauge those exhibition quantifies, the organization draws in various inside files. A portion of those lists are a lot simpler to gauge, for models the quantity of grumblings that the organization gets, the others are progressively troublesome, for example, estimating the uprightness of the workers. Most of the organizations utilize reviews so as to gauge the more troublesome quantifiable variables. 3. Build a Value Chain for an organization inside the business. The worth chain has been created by Michael Porter in 1985. The strategy separates the association into the exercises that is performs and them joins them to the company’s serious position. Doorman (1985) contended that just by isolating the association into its exercises and discoveries the correct connections will the directors have the option to accomplish an upper hand. The worth chain technique recognizes essential and bolster exercises. Joined, they should prompt an edge, which is equivalent to the expense of the item deducted from the value that it is offered to the client. Model 1 portrays the worth chain. Essential exercises in the business are concerned legitimately with the creation, creation and conveyance of administration and are gathered into inbound coordinations, activities, outbound coordinations, promoting and deals, and administration. The Support exercises are there to support the essential exercises and they are partitioned into fundamental regions of help exercises: acquirement, innovation advancement (counting RD), human asset the executives, and framework (frameworks for arranging, money, quality, data the board and so forth.). The help exercises are legitimately connected to the essential exercises, and on the off chance that those connections are delivered well, at that point the organization will turn out to be increasingly productive and serious in the market. The worth chain model can be applied to the media transmission industry. The inbound coordinations are the merchandise and enterprises that the organization gets from its providers. In the realm of media transmission, this can be the telephones (that may be produces in China), the links, the sim cards and so on. The ‘operations’ in the first strategy implied assembling of the item. Since media transmission is as of now managing a completed item, it is the arrangement of this item that can be named their ‘operation’. For instance, arrangement of the gathering, the IT stage that interfaces individuals and so forth. The outbound coordinations is the completed item being conveyed to the client. For this situation this can be the telephone set, the site of the organization where the client can purchase their own item and so on. Each media transmission organization has their promoting and deals group, that offer administrations and make clients mindful (through pu blicizing) of their administrations. In the serious business, for example, media transmission, the organizations give a great deal of consideration to the correct sort of advertising and advancement. On the off chance that an organization discharges another item, different organizations are probably going to follow. In this way the first ‘inventor’ needs to catch however much market as could reasonably be expected. Moreover, because of the seriousness of the business, the organizations are feeling the squeeze to furnish the clients with however much as could reasonably be expected, so as to keep them, as finding another client is in every case substantially more costly at that point keeping the bygone one. The last area of the essential exercises is the ‘service’. Administration is something that the organization gives after the client has the item. In the media communications this implies establishment of the item into the clients home, helping the client with consistently questions, supplanting the item if is gets broken and so on. Under the help exercises the main factor is ‘procurement’. The acquirement office in the media communications industry are individuals who purchase the entirety of the inbound coordinations into the organization. This division will be responsible for concurring the best arrangement with the providers of the item and ensuring that the item is of high caliber. Innovation advancement is a critical component in the broadcast communications industry, which permits them to increase an upper hand. The innovation improvement in this strategy can likewise incorporate client relationship the executives exercises, and not be constrained absolutely to the development. Human asset the executives is an imperative part in this technique as those individuals are capable as per the general inclination of the representatives, which can be accomplished through compensation, preparing and improvement, rewards and other HR systems. The previously mentioned would be the base for the worth chain. In any case, it ought to be noticed that most of the organizations in the broadcast communications industry are global companies. They give countless items to their clients around the world. Besides, the parts of their administrations may originate from a wide scope of providers, for instance the plastic for the telephone will originate from Russia, the telephone will be built in China and painted in India. Because of their size, most of the organizations have just settled the most profitable and accessible course of delivering, keeping up and offering the assistance. Subsequently, the worth chain would be significantly increasingly muddled with both the essential and bolster exercises. Moreover, the edge may likewise originate from a wide scope of sources, for example, mergers and securing, interest in financial exchanges and so on. 4. Build a Value System for the business. The worth framework was additionally presented by M. Watchman (1985). It speaks to the connection between the worth chains of various ‘market customers’. For instance, it will connect the worth chain of the providers to the worth chain of the organization to the worth chain of the channel and afterward to the worth chain of the client. The provider esteem chain for the broadcast communications industry can incorporate the providers of the physical items, for example, telephones and sim cards from the provider esteem chain; arrangement of the phone association and administrations in the organization esteem chain; administrations gave by the outsider wholesalers, (for example, Yahoo!) in the station chain and a wide scope of clients purchasing the items (for instance organizations, people and other media transmission organizations). 5. What are the natural factors that may impact the business? The majority of the enormous associations today are ecologically agreeable, and have extraordinary techniques to keep up this position. For instance, BT is probably the biggest customer of power in the UK (BT, 2007, p. 3). So as to decrease the harm to the earth, the organization has embraced most of the naturally cordial power sources, for example, wind age, sun based and hydroelectric vitality age. The broadcast communications industry face various ecological dangers that can harm their productivity. For instance, an unnatural weather change expands the quantity of tempests and floods that are happening far and wide. Thus, this harms the telecomm

Lawrence Paul Yuxweluptun Research Paper Example | Topics and Well Written Essays - 1250 words

Lawrence Paul Yuxweluptun - Research Paper Example He blends Coast Salish cosmology and Northwest Coast saved plan gauges with parts of European surrealist and landscape painting customs. Yuxweluptun handles questionable social, political, ecological, and social subjects, in these lively hues, a great deal strangely clever canvas. He is considerably more worried about offering voice to the worries however feels that the ordinary types of the Northwest Coast are insufficient. Yuxweluptun obviously challenges the impression of a renewal of Northwest Coast workmanship, which he presumes reexamines custom and thusly, underscores a shameful legacy of bias and anguish of the First Nations individuals of current conversation. Tweaker For more than 20 years Yuxweluptun work have enunciated a far-going scope of socio-policy centered issues including the real factors of urban Aboriginal life, environmental filthiness, Aboriginal rights and opportunities, imperialism, and the social division delivered by hardship, dependence and abuse. Incorpor ating a far going of methods obtained from First Nations and Western traditions, he explores the hazardous association between societies in uniqueness. In Tweaker an insubordination of multifaceted and multihued oviods populates the canvas. Yuxweluptun it appears is excited about reproducing a torrid action and attitude of meth clients who visit Vancouver’s scandalous Downtown Eastside. These people who are seen as individuals from an unusual society, have become the casualties of abuse both the legislature and the sellers who depend or potentially on them (Laurence 50-55). Burned Earth, Clear-cut Logging, Shaman Coming to Fix This is an increasingly modern painting on a similar to subject. A shaman, in the front of the left hand corner, is miserable confronted absolutely, and remains on close to a hunching down individual.... For more than 20 years Yuxweluptun work have explained a far-running scope of socio-policy driven issues including the real factors of urban Aboriginal life, biological foulness, Aboriginal rights and opportunities, expansionism, and the social division delivered by hardship, dependence and abuse. Incorporating a far running of procedures obtained from First Nations and Western traditions, he explores the dangerous association between societies in disparity. In Tweaker an insubordination of multifaceted and multihued oviods populates the canvas. Yuxweluptun it appears is excited about reproducing a torrid action and attitude of meth clients who visit Vancouver’s notorious Downtown Eastside. These people who are seen as individuals from a variant society, have become the casualties of abuse both the legislature and the vendors who depend and additionally on them. This is a progressively complex painting on a practically equivalent to topic. A shaman, in the front of the left ha nd corner, is bleak confronted positively, and remains on close to a crouching person. The viewpoints in the setting groan and untruth hanging and sapped.

Define Scope with a Work Breakdown Structure Example

Define Scope with a Work Breakdown Structure Example Define Scope with a Work Breakdown Structure â€" Essay Example > 1 The need to achieve success in any given organization is a task that cannot be underestimated in any way. With today’s competitive global economic market, success in individual companies even surpasses the need to make more profits than in previous times (Luther, 2009). Today, it entails among other factors, the need to maintain existing customers, the need to win new customers, the need to have a better competitive advantage over co-competitors, and the need to grow in revenue. All these are tasks that would certainly not come on a silver platter. To achieve this successfully, there is the need for any given organization to be very proactive with devising innovative techniques that aim at addressing specific needs of customers (Tomhill, 2008). This is exactly what this project design seeks to achieve for the company. In this document, various ways of executing the long term strategic plan of the company by introducing an advanced form of existing engines has been outlined. As a document that outlines the specific ways of implementing the suggested ambition of the company, there are areas that address issues of the justification of the project, deliverables needed to accomplish the project, scope of the project, stakeholders to implement the project, specific objectives to be achieved, key assumptions and above all scope with work breakdown structure. A lot of the delivery task has been directed as an in-house system whereby the company is seeking to utilize the existence of its core human resource to execute preferred tasks. In the work breakdown structure all that the project encompasses is shown. The work breakdown structure is going to be really useful as “the Project Manager and project team use the Work Breakdown Structure to develop the project schedule, resource requirements and costs” (Project Management Documents, 2012). Fig 1.0 Detailed Work Breakdown Structure From the figure above it is seen that the project to be carried out is one that is going to be multi-dimensional. It shall entail the knowledge and effort of a lot of experts. Indeed, the idea to make the whole project multi-dimensional and guided by a specific work breakdown scope is against the backdrop that there is an ultimate aim of ensuring that the number of days that it takes in the production of a single engine is reduced drastically. This would ensure that there are more units of engines built for sale and revenue creation. REFERENCE LIST Luther T. A (2009). Economic Mastery in times of Global Crisis. Multimedia Press Limited: Chicago Project Management Documents (2012) Work Breakdown Structure (WBS) Template. Accessed April 11, 2012 from http: //www. projectmanagementdocs. com/templates/work-breakdown-structure-wbs. html Tomhill R. (2008). Innovation for new Economic Dispensation. Ultimate Press Limited: Cairo

The Sixteenth Amendment Of The United States Constitution

The Sixteenth Amendment of the United States Constitution gives the United States government the right to tax income. This amendment guarantees that our nation will have an army, our government will build our roads, enforce our laws and carry through with other important duties, all through federal taxation. The Sixteenth Amendment is still doing its job today as all people are required to pay the government a portion of their income. Most of the government’s money comes from the taxes of the people. Without these taxes the government would be unable to function and our system that runs our country would be very different. We also wouldn’t have plans like Social Security or Medicare if paying income tax was not in place. Although taxes play a good part for our nation, there is another hand that can come in and play a bad part depending on what party is running our country. Taxation can be made so that everyone has to pay the same amount regardless of your income. This effects the lower income classes the most and the higher income classes the least as they have the money to pay it. It depends on who you ask and what their specific viewpoint is on taxation. It is a good that our country put this law in place for the sake of our government, we all just hope that the person ru nning our government doesn’t make it out of control. The Supreme Court case of Pollock v. Farmer’s Loan and Trust Company directly applies to the Sixteenth Amendment. This Court case dealt with incomeShow MoreRelatedProgressive Era Essay1701 Words   |  7 PagesProgressive Era and the impact our amendments have on it, or the impact it has on our amendments? The sixteenth, seventeenth, eighteenth, and nineteenth show great examples of the Progressive Era. The sixteenth shows the political and social change just like the eighteenth amendment . The seventeenth amendment was the outgrowth of the progressive era, leaving the nineteenth amendment to be the political corruption and social change of the era. All of these amendments have differences and deal with differentRead MoreThe Federal Government Controls Unrestricted Means870 Words   |  4 Pagesthe federal government controls unrestricted means to execute whatsoever the elected official desire, without reverence for the Constitution the aforementioned vanished gradually. Com mon people are not knowledgeable that the United States in 1776 did not have an income tax, and in 1913; a perpetual income tax was inflicted upon the people. In actual fact, the Constitution disallowed an income tax. For longer than a century, the leadership endured completely without proceeds from wages. Formerly, theRead MoreThe Reform Of Progressive Era Brought936 Words   |  4 PagesNot everyone welcomed the reforms that Progressive era brought. 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Chief Secretary of Patna, Tara Singh v. the State of Punjab, Fram Nusserwanji v. State of Bombay, Chandardeo v. State of Bihar, Tozam-mal v. Government of Bengal, etc., the laws related to press ultra vires to the constitution were quashed. Article 19(1) (a), freedomRead MoreThe Struggle For Political Balance1347 Words   |  6 Pagesis a part of this grand experiment. The British Colonies were independent from one another before the American Revolution, but a shared enemy began a strong bond between the states. After things settled down the states were allied with one another in a form of confederation and then finally under the Constitution as a united republic nation. There were those who were not completely for a strong central government and favored the confederate style, but there were also those who found comfort and strength

How Much Religion Is A Human Construct - 979 Words

Kumare as a Human Construct This movie demonstrated how much religion is a human construct. Kumare made his own religion by incorporating elements from other religions and coming up with his own elements. His religion, however, had no power without his followers who gave life to his teachings and ideas. The community gave life to a religion that would have been powerless with the social construct provided by the community. When Vikram was young, he would watch his grandmother praying and as an adult, he wondered if his made up religion could provide people with that same peace. He incorporated meditation, specifically his trademark blue light meditation, and his own form of yoga. He initially brought his community together in the yoga studio, but he slowly expanded the places they went and he helped them build strong bonds during their rituals. Kumare as a Functional Religion Kumare developed a religion that covered all three of the functions of religion that the book mentions, providing comfort, and quelling dissatisfaction, strengthening the human community, and assuring followers that there is a larger cosmic order. (CITE Pg5) Being part of the community that Kumare created helped people in their daily lives by giving them a sense of order and spirituality. He showed them how to continue the practices outside of the studio and showed his followers that they were the way to their own spirituality. For example, he helped one woman who felt that scuba diving was her peace,Show MoreRelatedTaking a Look at Morality1395 Words   |  6 Pagesconduct of a human being according to the society and it selves. However, some people think that in order to have a strong morality one must first have a religion. On the other hands, others believe that there is no such thing as a having morals only if religion is involved. 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Billy Budd by Herman Melville Free Essays

The story, Billy Budd, by Herman Melville embodies many themes. The same story has also been the subject of many different interpretations because of these themes. One of the more popular interpretations has to do with the many different allusions to the holy Christian bible. We will write a custom essay sample on Billy Budd by Herman Melville or any similar topic only for you Order Now Billy has often been interpreted as Adam from the book of Genesis, while his counterpart, Claggart, has often been compared to the serpent in the Garden of Eden or as Satan. The reason for this comparison has to do with the sacrifice that Billy makes at the end of the story. Good natured and kind hearted, Billy becomes the innocent victim of a harsh society. In order to make this portrayal, however, it is necessary to briefly discuss the trials and tribulations that Billy endured. The goodness of Billy is highlighted more during the times when Claggart tries to tempt Billy in committing dastardly acts and deeds of evil; the temptations that Claggart dangles in Billy’s way show Claggart’s different attempts to destroy the character of Billy. This is analogous to the situation in the Garden of Eden where the Serpent tries to deceive Adam into taking the fruit of the forbidden tree. The description of Claggart’s dead body as it lies lifeless in the form of a snake reinforces this point. This is an important characterization that is used well in the story as it makes it easier for the readers to identify one of the many themes that are embedded in Billy Budd. Without these comparisons to Adam, the innocence and the tragedy of the downfall of Billy would not be as highlighted as they are in the story. The sacrifice that Billy makes in the end becomes the haunting image of how a hostile society can corrupt the lives and minds of the innocent ones. How to cite Billy Budd by Herman Melville, Papers

What is the poem suggesting about the link between language and cultural identity Essay Example For Students

What is the poem suggesting about the link between language and cultural identity? Essay After researching I found out that this actually, is an extract from a long poem. This extract simply suggests that language is culture and if language is lost so will the culture be; that is true because if one already lives in another culture other than original one, they would be affected by it, and they would have to give up one to fit into the other because one simply cant completely and fully be a [art of two cultures, as they will probably contradict in something at some point; they wouldnt be eating the same food they would normally eat, dress the same way they normally dress or even talk at the very least the same way they would in their original environment, if that all takes place when someone moves to a place for a long time then one could only imagine what would the people born in those new cultures would be like. The poem clearly shows that through these lines: We will write a custom essay on What is the poem suggesting about the link between language and cultural identity? specifically for you for only $16.38 $13.9/page Order now 1. And lost the first one, the mother tongue I know that mother tongue usually means first language but in this case it could be looked upon as a metaphor, a mother is where anyones lifes always begins, it is the source and the base for at least the first 2 years. The two most important years in a childs life. By saying lost the first one, the mother tongue the poet is trying to indicate that she lost where it all began, her culture and who she originally is but now was. 2. your mother tongue would rot, rot and die in your mouth until you had to spit it out. I thought I spit it out This whole verse is a huge metaphor, and it also relates to culture, in the previous part we already established that the mother in this poem is a metaphor for culture. What the verse actually means is that by time youd forget your culture because for something to rot it takes time to get to that stage, so what she actually means that you would gradually forget about your language until it is becomes such a huge burden that you had to spit it out; in other words forget about it because once something is dead there is no coming back. People born in cultures and environments that are not theirs, simply grow up knowing nothing about who they originally were if their parents didnt put enough effort into it. In this case it seems like Bhatts parents where smart enough to teach her both English because she needs it to communicate where she lives (Britain) but at the same time to teach her Gujarati. Now linking back to why this background information was given, the poems title actually shows how personal the poem is (it is called Search for MY Tongue) and therefore the linking between language and cultural identity is suggested in this poem in a very personal level. Therefore by looking at the poets background and the poem it is obvious that my initial hypothesis is true. * How does the poet utilize literary features to reinforce meaning? The poet uses many literary features including rhetorical questions, visual and sound imagery and metaphors. Firstly she starts the poem with the word You aimed at the reader, where she is trying to involve the reader win her poem so that they would sympathize with her painful experience. We see you a lot throughout the poem in order to hook the reader that cant relate (doesnt speak two languages) and keep him interested and to tell the reader that does feel her pain that she knows what he is going through and they share the same experience. Secondly organization; the whole poem is a huge metaphor with almost the whole first stanza used as a rhetorical question .u1dd7fda306b99e8e1e74a35a46559f96 , .u1dd7fda306b99e8e1e74a35a46559f96 .postImageUrl , .u1dd7fda306b99e8e1e74a35a46559f96 .centered-text-area { min-height: 80px; position: relative; } .u1dd7fda306b99e8e1e74a35a46559f96 , .u1dd7fda306b99e8e1e74a35a46559f96:hover , .u1dd7fda306b99e8e1e74a35a46559f96:visited , .u1dd7fda306b99e8e1e74a35a46559f96:active { border:0!important; } .u1dd7fda306b99e8e1e74a35a46559f96 .clearfix:after { content: ""; display: table; clear: both; } .u1dd7fda306b99e8e1e74a35a46559f96 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1dd7fda306b99e8e1e74a35a46559f96:active , .u1dd7fda306b99e8e1e74a35a46559f96:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1dd7fda306b99e8e1e74a35a46559f96 .centered-text-area { width: 100%; position: relative ; } .u1dd7fda306b99e8e1e74a35a46559f96 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1dd7fda306b99e8e1e74a35a46559f96 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1dd7fda306b99e8e1e74a35a46559f96 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1dd7fda306b99e8e1e74a35a46559f96:hover .ctaButton { background-color: #34495E!important; } .u1dd7fda306b99e8e1e74a35a46559f96 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1dd7fda306b99e8e1e74a35a46559f96 .u1dd7fda306b99e8e1e74a35a46559f96-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1dd7fda306b99e8e1e74a35a46559f96:after { content: ""; display: block; clear: both; } READ: The Conflicts: Dead Poet Society EssayI ask you, what would you do if you had two tongues in your mouth, and lost the first one, the mother tongue, and could not really know the other, the foreign tongue. And then the second one being the answer to that question, third stanza is where the climax is, where the poet uses Gujarati to confuse the reader the most and then the fourth and final stanza where the final answer and conclusion are revealed. Metaphors and imagery (visual and auditory) are being intensely used throughout the poem. As already mentioned above the whole poem is a huge metaphor; because the poet mixes a both meaning of the word tongue together, the literal meaning (a physical tongue) and the other also common but not literal meaning (language). She goes on about if you had two tongues in your mouth and until you had to spit it out which is: a. Very descriptive visual imagery b. Saying words such as spit it out would mean that it something physically out of the mouth so it is a successful use of the metaphor. She finally then in stanza three used auditory imagery by writing down the words in Gujarati and then putting the English pronunciation so the people could read but most wont understand it; (munay hutoo kay aakhee jeebh aakhee bhasha) (may thoonky nakhi chay) (parantoo rattray svupnama mari bhasha pachi aavay chay) (foolnee jaim mari bhasha nmari jeebh) (modhama kheelay chay) (fullnee jaim mari bhasha mari jeebh) (modhama pakay chay) Most readers of this poem are fluent English speakers, and it is in many cases their mother tongue, the reason behind not putting the translation right under it was: a. To confuse the reader so he/she stays hooked and reading until the end b. Is to show the speakers that no matter how much she describes, theyre not going to really understand the pain she went through of losing her culture unless youre suffering like her. B. Unrelated incidents * What is the poem suggesting about the link between language and cultural identity? After researching, I discovered that the dialect this poem is written in isnt only Scottish but it is the dialect of the west Scottish working-class which is where the poet grew up. Again this is a part of a series of poems, and this is the 3rd one of the series. In this case language wont be discussed as an actual language because the poem is in English but in the different dialects of English and how even dialects relate to cultural identity. The poem suggests that not only what you say is what relates to your culture but how you say it is also as important, he says: iz coz yi widny wahnt mi ti talk aboot thi trooth wia voice lik wanna yoo scruff. if a toktaboot thi trooth lik wanna yoo scruff yi widny thingk it wuz troo. Which means that since this accent is associated with a less sophisticated part of the society people wont believe them even if they were telling the truth because many people in general that are of a higher social standard and even in some cases from their very own social level stereotype and dont easily give anyone credibility. So even though two people might be saying the same exact thing with the same words but in two different accents people might believe one and not the other. Therefore, language determines ones not only original culture but how they should be categorized in a new different kind of culture which is social class, the more sophisticated one sounds the more likely people will believe what he/she is saying. .udd64496f93d6520a2a1457e60e6d0392 , .udd64496f93d6520a2a1457e60e6d0392 .postImageUrl , .udd64496f93d6520a2a1457e60e6d0392 .centered-text-area { min-height: 80px; position: relative; } .udd64496f93d6520a2a1457e60e6d0392 , .udd64496f93d6520a2a1457e60e6d0392:hover , .udd64496f93d6520a2a1457e60e6d0392:visited , .udd64496f93d6520a2a1457e60e6d0392:active { border:0!important; } .udd64496f93d6520a2a1457e60e6d0392 .clearfix:after { content: ""; display: table; clear: both; } .udd64496f93d6520a2a1457e60e6d0392 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udd64496f93d6520a2a1457e60e6d0392:active , .udd64496f93d6520a2a1457e60e6d0392:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udd64496f93d6520a2a1457e60e6d0392 .centered-text-area { width: 100%; position: relative ; } .udd64496f93d6520a2a1457e60e6d0392 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udd64496f93d6520a2a1457e60e6d0392 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udd64496f93d6520a2a1457e60e6d0392 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udd64496f93d6520a2a1457e60e6d0392:hover .ctaButton { background-color: #34495E!important; } .udd64496f93d6520a2a1457e60e6d0392 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udd64496f93d6520a2a1457e60e6d0392 .udd64496f93d6520a2a1457e60e6d0392-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udd64496f93d6520a2a1457e60e6d0392:after { content: ""; display: block; clear: both; } READ: There is a literary tradition for the writing of love poetry Essay* How does the poet utilize literary features to reinforce meaning? The poet here uses his poetic license to make the audience that arent from this community laugh and suffer while trying to read the poem, because the whole poem is phonetic, which is obviously intended and not just thrown in there because it goes on throughout the whole poem. The poet mainly used irony and enjambment to deliver his point. Anyone that watches the BBC knows that the anchors would never say things such as yoo scruff or belt up and that this is all Scottish slang that is used to help the reader get in the mood of the poem and relate to the culture and community. The poem suggests that minorities dont get enough of a chance as much as a majority to present their case and are usually discriminated against even if theyre saying nothing wrong the trooth, which is why this poem is ironic because Leonard uses a minoritys accent (not so credible) on a news broadcast of a huge news agency which is usually credible. Now the reason behind that is to make us think and ask about those peoples rights, and why we discriminate against them and stereotype just because the way they were taught to speak when they were growing up. The diction is very unique and a lot of enjambment is used, the longest number of syllables in one line is four and when read out loud the poem sounds amusing and funny which is what the poet does to break the edge and the seriousness of the poem and the very serious topic it discusses. So, by doing all the above this is how the poet utilizes literary features to reinforce meaning.

The Characteristics of the UK Market

The Characteristics of the UK Market Geo-demographics It is possible to distinguish several geo-demographic characteristics of the UK market. First of all, one should mention that the longevity and fertility rates have increased throughout the country. Therefore, various businesses can expect to find a larger number of potential clients. This tendency will manifest itself within the next two decades (Kearney 314).Advertising We will write a custom report sample on The Characteristics of the UK Market specifically for you for only $16.05 $11/page Learn More Furthermore, researchers note that the population of metropolitan areas will increase dramatically due to the growing immigration. In particular, much attention should be paid to people who come from India, Bangladesh, and Pakistan (Kearney 315). They are most likely to settle in London, Manchester, Birmingham and other metropolitan areas. It is expected that in 2015 the population of the country will be approximately 64 million (Kearney 316) . Additionally, researchers note that the average age of the population in the urban areas decrease because a great number of young immigrants will come to the country. These are the main trends that managers and entrepreneurs should consider. Socio-economic characteristics The UK consumers can differ in terms of social class and purchasing power. As it has been said before, immigrants can constitute a significant segment of the possible target audience. In most cases, the purchasing power of these people is not very strong. Furthermore, the economic recession has increased the inequalities in the United Kingdom. It should also be noted that consumers in the United Kingdom began to pay more attention to the price of a product. In contrast, before 2007 they focused primarily on such aspects as quality or design (Burton 205). This is one of the details that should be taken into account. However, the situation can change, provided that the economy of the country recovers more swiftly. Psycho-behavioral characteristics of customers It is possible to say that the customers in the United Kingdom are willing to accept innovative products and services. Yet, companies have to demonstrate that they can create value for clients. This is one of the main aspects that can be identified. Yet, it is important to remember that UK consumers differ immensely in terms of values, attitudes, and lifestyles (Burton 205). One should keep in mind that they can represent various cultures, ethnic groups, and religions. These factors can affect their purchasing decisions and attitudes toward different brands or products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Consumption patterns The studies of consumer behavior in the United Kingdom indicate that currently clients are more concerned about the prices of products and services (Burton 205). This trend should not be disregarded by companies that develop their marketing campaigns. This tendency is typical of various industries (Burton 205). Nevertheless, a more detailed analysis can be provided only if one looks at a particular product or service. Therefore, it is not reasonable to make generalizations when speaking about these issues since this generalization can lead to inaccurate analysis or estimation. Major trends At present, the market in the United Kingdom passes through a period of economic recovery. Currently, many businesses struggle to find and retain customers in order to remain sustainable. In their turn, clients want to buy products that can be regarded as the best ratio of price and quality. This is one of the main trends that can be observed. By considering these issues, entrepreneurs can better promote their products. Burton, Dawn. Cross-Cultural Marketing: Theory, practice and relevance, London:  Routledge, 2008. Print. Kearney, Hugh. The British Isles: A History of Four Nations, Cambri dge: Cambridge  University Press, 2012. Print.

Demanding, Demandable, and In Demand

Demanding, Demandable, and In Demand Demanding, Demandable, and In Demand Demanding, Demandable, and In Demand By Maeve Maddox This may be chiefly an ESL phenomenon, but confusion exists concerning the use of the adjective demandable. My attention was drawn to the topic by this email: I am an English teacher [from Turkmenistan]. I know English pretty well; however, I confuse the words â€Å"demanding† and â€Å"demandable.† Can you help me to distinguish those words? â€Å"He has a demandable character.† Or, â€Å"he has demanding character, or characteristics?† The OED defines demandable as â€Å"That may be demanded or claimed.† Merriam-Webster defines it as â€Å"subject to being demanded.† Here are examples of the correct usage of demandable: A bank at the time of levy was entitled under state law to set off against the balance in the delinquent taxpayers checking account only those debts owed to the bank by the taxpayer which were liquidated and demandable at the time of the levy. But the BIR argued the tax debts have become demandable and collectible, as [the debtor] has been ignoring a final assessment notice sent to him. Judicial power includes the duty of courts of justice to settle actual controversies involving rights which are legally demandable and enforceable. Errors with demandable occur when the word is used to mean demanding, desirable, or in demand. Here are examples of misuse: INCORRECT: My demandable father was never satisfied. CORRECT : My demanding father was never satisfied. A person who makes severe or difficult demands on others is said to be demanding. For example, one might have â€Å"a demanding employer,† â€Å"a demanding coach,† or â€Å"a demanding spouse.† One may also speak of such things as â€Å"a demanding profession† or â€Å"a demanding competition.† INCORRECT: [A gift of] jewelry is the best way to impress your loved one because it is one of the most demandable and loved product of the girls. CORRECT: [A gift of] jewelry is the best way to impress your loved one because it is one of the most wanted and loved product of girls. The syntax is still awkward, but desirable or wanted fits the context better than demandable. INCORRECT: Climate control system, effective air conditioner, powerful engine and many other features have made it one of the most demandable cars. CORRECT : Climate control system, effective air conditioner, powerful engine and many other features have made it one of the cars most in demand. Something or someone needed, wanted, or sought after is said to be â€Å"in demand.† If your intended meaning is â€Å"difficult to please† or â€Å"difficult to accomplish,† use demanding. If your intended meaning is â€Å"wanted† or â€Å"sought after,† use desirable or in demand (or wanted or sought after). Save demandable for a context in which one party has the legal right to demand something from another. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:100 Whimsical Words5 Brainstorming Strategies for Writers25 Favorite Portmanteau Words

On the behind The Soloist Essay Example | Topics and Well Written Essays - 1000 words

On the behind The Soloist - Essay Example With personal endeavor in seeking proper evidences that would either prove or disprove the blogger, my research has led me to findings that agree with Lechuguilla’s statement from which to affirm that, indeed, â€Å"The Soloist† is a film based on true account. Through a tribune newspaper website Los Angeles Times, in June of 2011 or approximately two years after the movie was released, Steve Lopez who is himself a certified Los Angeles Times reporter for real wrote â€Å"A love of music brings Nathaniel Ayers out to the Foshay Learning Center to perform with kindred spirits.† On the same page may be viewed pictures that reveal the true Nathaniel Anthony Ayers in a 3-D flesh holding and playing a violin similar to the portrayal of his character in â€Å"The Soloist†. ... Furthermore, Hilary Lewis of the Business Insider told that a segment in 60 Minutes show tackled about a significant event in the friendship between Lopez and Ayers for which a video documentation was rendered. In the interview aired primarily on the 22nd of April in 2008, Lopez confessed of having chronicled the mental struggle of Ayers through a number of columns for the Los Angeles Times until Lopez decided to create and publish the book â€Å"The Soloist: A Lost Dream, and Unlikely Friendship, and the Redemptive Power of Music† which detailed the real situation of Ayers as a figure of wonder suppressed by schizophrenic battle with life. Other relevant observations of the real-life Nathaniel Ayers were drawn from psychiatric analyses conducted with the following ‘Diagnostic Impression’ (Heffner, 2002): Axis I: Clinical Syndrome(s) Schizophrenia Axis II: Developmental and Personality Disorders Inclination to developmental disorder may be observed through the per son’s pervasive deficits in social interaction, with chief preference to be left on his own having sought mastery of natural endowment, the period of which extends from his adolescence until becoming part of the skid row in the greater L.A. community. Moreover, eccentricity on certain aspects reflect through cluster-A personality disorder as (1) paranoid: showing distrust/suspicion of people, which may have ensued from visual hallucinations, leading to angry outburst; (2) schizoid: dullness/indifference as in a social gathering in school with occurrences of only partly seeing the reality while the other view maintains abstract connections (3) shizotypal:

Compare the electric cars to the hybrid cars Assignment

Compare the electric cars to the hybrid cars - Assignment Example Hybrid vehicle was developed to replace the use of electric vehicles. More electric vehicles are being developed as a result of power and battery management. The concerns about reduction of greenhouse emission of gasses and increasing prices of oil has led to the creation of more and more models of electric cars such as Tesla, Frisker, Karma and Toyota RAV4. Electric and hybrid cars may attract the same kind of customers even though they differ in a number of ways. Studies have shown that wealthier and younger people purchase electric vehicles compared to those who buy hybrid cars. Electric cars are considered more expensive than hybrid vehicles because of the expensive technology employed in the designing the cars. Hybrid vehicles such as Prius have existed for a long time on our roads unlike the electric model that is still new to the market, luxurious and attractive to the people. Hybrid cars utilize more than one sources of power in locomotion. The vehicle combines electric motors and internal fuel combustion energy (Antony, 50). An example of a hybrid vehicle is Toyota Prius. Electric cars, on the other hand, utilize electrical energy as the only energy source. Electric vehicles use electricity that is considered cheaper while hybrid vehicles utilize both gasoline and electric energy. Gas is expensive as a result of the rising cost of fuel in the world. With proper power management system in cars such as Karma and Toyota RAV4 which utilize electricity as an energy source, it will cost less to drive in such cars than using a hybrid car (Voelcker, 69). Hybrid cars, on the other hand, use gasoline that is considered environmentally unfriendly. Due to the current global warming as a result of carbon emission, pressure is for companies and countries to put up measure that will prevent greenhouse gasses from being emitted into the atmosphere. Electric cars are, therefore, one of the options in a

Climate Change Impacts On Water Resources Environmental Sciences Essay

Climate Change Impacts On Water Resources Environmental Sciences Essay Scientific records and projections prove the elevated risk of vulnerable freshwater resources being harshly impacted by climate change, with considerable resulting effects, especially for Small Islands Developing States (SIDS) like Mauritius. Adaptation measures to respond to those climatic impacts on water would require an integrated water resources management which includes obtaining the perception of the societys understanding of the issue. This paper aims at analysing the perception of a category of the Mauritian society, namely the working personnel, with regard to awareness as well as understanding of climate change and its impacts on water resources. The results of the study show that the educational level of respondents has an impact on both their awareness and understanding of climate change and the negative effects it has on our water resources. Those findings can be of help to policy-makers engaged in the effective selection and implementation of realistic and targeted wat er-related adaptation measures all throughout the island. Keywords: Climate Change Impacts, Adaptation, Water Resources, Small Islands Developing States, Public Perception, Educational Level. Introduction Climate Change, its Impacts and the Global Response Climate change is viewed by natural scientists as perhaps the preeminent environmental risk confronting the world in the 21st century (Leiserowitz, 2007) and the most debated environmental issue in the political ecology field in the last two decades (Whitanage, et al., 2009). The key source of global warming is generally viewed as being an accumulation of carbon dioxide in the atmosphere, with resulting greenhouse effect (Yadollahie, 2010). There is much scientific proof of occurrence of considerable global warming, and recent warming, which has already brought alterations in the earths climate, can be attributed to human activities, according to the Royal Society (2005). The undeniable responsibility of human activities in this matter has since 1992 been expressed by the United Nation Framework Convention on Climate Change (UNFCCC) when defining climate change as a change of climate which is attributed directly or indirectly to human activity that alters the composition of the globa l atmosphere and which is in addition to natural climate variability observed over comparable time periods (UNFCCC, 1992). This analysis is supported by Rosenzweig, et al., (2007) who claim that the consistency of observed significant changes in physical and biological systems and observed significant warming across the globe very likely cannot be explained entirely by natural variability or other confounding non-climate factors. The Royal Society (2005) emphasizes that though projected climate changes will generate both favourable and adverse effects in various sectors ranging from agriculture to human health, larger and faster the changes in climate, the more likely it is that adverse effects will dominate. Along the same line, the Intergovernmental Panel on Climate Change (IPCC) provides scientific evidence of strong effects of recent climate change on many aspects of both natural and managed systems, with consequent changes in several areas including coastal zones (Rosenzweig, et al., 2007). The IPCC (2007) further explains that projected changes will be in climate variables such as precipitation, temperature, sea level and concentrations of atmospheric carbon dioxide and emphasizes that impacts of those changes would be felt mainly on coastal systems and low-lying areas, health, freshwater resources and their management, ecosystems, industry, settlement and society, food, fibre and forest products (IPCC. , 2007). Signed in 1992 by virtually all nations of the world as a response to the issue that increase the levels of greenhouse gases are being caused by human activities, the UNFCCC treaty is referred to as being the first agreement to address climate change, with commitments to establish national action plans for voluntary reduction of greenhouse gas emissions to agreed levels, as a start to global warming mitigation (Fletcher and Parker, 2007). Due to the fact that several countries were not being able to reduce their gas emissions, the parties to the UNFCCC treaty moved from voluntary measures to the Kyoto protocol, which establishes legally binding, mandatory emissions reductions (Fletcher Parker, 2007), relevant to 38 developed countries listed in the protocol as Annex 1. The Kyoto protocol, which has been agreed to towards the end of 1997 and has entered into force in February 2005, has been signed and ratified by 187 nations as at November 2009 (UNFCCC, 2009), including more than six ty percent of the developed countries listed at its Annex 1. Those developed countries that have ratified the treaty are bound to implement national measures to lessen their greenhouse gas emissions in addition to making use of three market-based mechanisms introduced in the Kyoto protocol, namely, International Emissions Trading, the Clean Development Mechanism, and Joint Implementation (Bashmakov, et al., 2001). International Emissions Trading implies that signatory Annex 1 countries can trade part of agreed emission quotas among themselves, while in the Clean Development Mechanism, Annex 1 countries can help develop reduced emissions projects within Non Annex 1 countries, explicitly developing countries, to help them attain sustainable development and in return, the helping countries beneficiate from the so generated certified emission reductions. With regard to Joint Implementation, Annex I countries can help to implement reduced emissions project in another Annex I country and thus receive emission reduction units, which can be used by the investor countries to attain the required limitation of emissions (Bashmakov, et al.2001). The Kyoto protocol is seen as a political and a technical failure as well as a symbolically important expression of concern about climate change (Prins and Rayner, 2008), and since the Kyoto Protocol regime expires in 2012, there might be in their point of view only a slender window of opportunity to radically rethink our objectives and operations (Prins Rayner, 2007). Further to the end of the commitment period of the Kyoto Protocol, the latest Conference of Parties (COP) to the UNFCCC held in Copenhagen, Denmark in December 2009, included on its agenda a discussion on an international climate agreement, with the Copenhagen Accord as outcome. Though consensus has not been reached at that Copenhagen Summit or COP15, with the Accord being finally not adopted, it is believed that only the future will tell whether that Accord would evolve into a subsequent agreement or arrangement that is sufficiently robust to motivate meaningful action on climate change (Stavins Stowe, 2010). The ab ove cited view is nevertheless not shared by Yadollahie (2010) as he deems the result of the Copenhagen Summit to be disappointing, believing that no significant step has been made, and considers that the whole world now looks forward to the new COP to be held in Mexico at the end of 2010. Impacts of Climate Change on Water Resources There are a good deal of scientific records and climate projections to prove the elevated risk of vulnerable water resources being harshly impacted by climate change, with considerable resulting effects. The researchers of the Intergovernmental Panel on Climate Change (IPCC) go further stating that the negative impacts, such as salinisation of coastal aquifers, droughts and floods affecting water quality and exacerbating water pollution, are expected to outweigh the benefits (Bates, et al., 2008). The Need for Adaptation To fight climate change, the UNFCCC (1992) recommends mitigation, with measures to lessen human activities that generate green house gases, and adaptation, which tries to reduce vulnerability to impacts of climate change. Mitigation only is insufficient and thus adaptation is essential given that even if action is being taken now to considerably reduce greenhouse gases, the climate system generally reacts slowly to changes in greenhouse gas concentrations, with further changes in climate being consequently unavoidable (Royalsociety.org, 2005). Stavins and Stowe (2010) highlight the introduction in the Copenhagen Accord of the necessity for developed countries to provide financial and other resources to support adaptation actions in least developed countries, including small islands. Concerning adaptation in regard to the water resources, an integrated water resources management, though still in its early years, is recommended by Bates et al.(2008) as a tool in seeking adaptation measures, subject to reshaping planning processes and the inclusion of the societys views as some of the strategies to ensure implementation success. Climate Change and SIDS Small island developing States (SIDS), of which Mauritius is a member, have numerous problems and specific characteristics that increase their vulnerability, resulting in a situation where adverse effects of climate change and sea-level rise represent the most immediate threats regarding sustainable development (UNDP, 2009). Mauritius is about to experience substantial economic loss, humanitarian stresses and environmental degradation due to climate change impacts such as sea-level rise, increasing temperatures, an increase in the intensity of tropical cyclones and increasingly variable rainfall (UNDP, n.d.) with important sectors most likely to be affected by climate change impacts being coastal resources, agriculture, water resources, fisheries, health, biodiversity, land-use change and forestry. Bates, et al (2008) further observe that under most climate change scenarios, water resources in small islands are likely to be seriously compromised. As a reaction to this critical situation which SIDS are facing, a number of adaptation projects are being implemented, the main one being the National adaptation programmes of action (NAPAs) executed by UN agencies (Graham, 2007).There are also other projects supported by financial institutions and other development assistance agencies. Adaptation costs are very high and are financed for instance by the Global Environment Facility (GEF) Trust Fund, which is recognized by the UNFCCC (2005) as being One of the principal channels of support for small island developing States (SIDS) in the area of climate change. Some more sources of funding are the Special Climate Change Fund (SCCF) whereby Adaptation activities to address the adverse effects of climate change have top priority for funding, the Least Developed Countries Fund (LDCF), and The Adaptation Fund under the Kyoto Protocol, for financing adaptation projects in developing countries that are Parties to the Kyoto Protocol (Graham, 2007). Numerous SIDS have already submitted their NAPA documents to the UNFCCC, wherein the water resources sector is of major importance. Those NAPA documents propose adaptation measures as follows: Improve water harnessing, collection and storage infrastructures by building reservoirs and dams, encouraging use of individual water-saving devices and promoting safe rainwater harvesting through ground catchment and roof catchment systems, Elaboration of decentralized management plans on water production and distribution infrastructures, Elaboration and implementation of legislation and regulation, Design and construction of suitable sewage treatment and disposal systems to safeguard water resources, Establishing modeling maps and an information and monitoring system on water resources, Institutionalization of management system, with the purpose of putting in practice the national politics of the water resources, Reducing leakage in supply systems, Carrying out participatory research on the knowledge of traditional practices of adaptation to the variations of the water cycle. The above list of measures extracted from the UNFCCC database (UNFCCC, 2010a, b, c, d) can be used as a model for proposals of adaptation measures in Mauritius. Regardless of the broad range of adaptation options that could be successfully implemented in the SIDS, some fundamental constraints, categorized by the UNFCCC (2005) in three groups, limit the choices of options and their implementation. These constraints are specifically: insufficient data or information and technical capacity for well-timed and successful adaptation planning, as a starting point for the design of adaptation policies, strategies and programmes; the weakness of current institutions which have to be strengthened for effective implementation of adaptation measures; and insufficient financial resources which will necessitate international assistance with regard to research on less costly adaptation measures (UNFCCC, 2005). Maladaptation, caused by governments underestimating, overestimating or mis-estimating the climate impact (Graham, 2007), is also interpreted as a factor delaying the adaptation process. Climate change, adaptation, and water resources management in Mauritius In Mauritius, the Ministry of Energy and Public Utilities is responsible for implementation of water resources policies, and other organisations operating in the water sector are the Water Resources Unit, the Central Water Authority, the Irrigation Authority and the Waste Water Management Authority, each of them having specific responsibilities defined by existing Mauritian laws regarding water resources (Proag, 2006). The impacts of climate change are already being felt in the island, as evidenced by the recent National Assessment Report prepared by the Ministry of Environment and Sustainable Development when it reveals that meteorological records clearly indicate the increase of average temperatures, rising sea levels, intermittent heavy rainfall causing flash floods and climate variability that deviate from past patterns. (ROM, 2010). Mauritian water resources are vulnerable to climate change impacts, whereby one example is the risk run by boreholes situated near the Mauritian coasts of being contaminated by saltwater intrusion (UNFCCC, 2005). In line with the pledge of the Mauritian Government in its 2010-2015 programme (2010) regarding climate change, the UNDP is currently implementing a two year project under the Africa Adaptation Program (AAP), aiming at integrating and mainstreaming climate change adaptation into the institutional framework, development policy, strategies and plans of the island. An output of the project is the implementation of climate-resilient policies and measures in priority sectors, inclusive of the water sector (UNDP, n.d.). Accordingly, a working group under the chairmanship of the Water Resources Unit has been set up at the level of the Ministry of Environment and Sustainable Development, to look into the issue and come up with appropriate policies and measures that integrate climate change adaptation. The Maurice Ile Durable (MID) concept, a national project for sustainable development, also recognizes the negative impact of climate change on our water resources and recommends that the MID i nitiative should serve to increase the preparedness of Mauritius to adapt to climate change as far as possible (UNDP, 2009). Since 2005, several assessments have been conducted to identify appropriate climate change adaptation and mitigation measures which are currently being implemented or in the pipeline (ROM, 2010). The report lists concrete climate related actions that have been or are being taken in the field of : enhancement of climate change and sea level rise monitoring; reduction of GHG emissions through energy efficiency and conservation as well as renewable energy investments; and adaptation projects in the following sectors: Agricultural sector, Commissioning of Midlands Dam for irrigation of the northern plains. Cultivation of drought resistant cultivars and trash blanketing of sugarcane fields. Investment in hydroponics, protected cultures. Improved livestock housing. Coastal zone; Land use change and forestry; and Water resources sector: a. An integrated plan for water resources development up to year 2040 has been prepared. b. Surface water storage has been increased and new projects in pipeline include construction of dams at Bagatelle and Rivià ¨re des Anguilles. c. Existing storage dams and feeder/irrigation canals have been rehabilitated to minimize seepage losses. d. Capacity of potable water treatment plants has been extended. Ongoing public awareness campaigns on water saving. The report also highlights the emphasis that the Mauritian Government has laid on sensitization and awareness raising of the general public, through holding of regular sensitization and awareness campaigns for various target groups , as well as the publication of resource materials and broadcasting of regular programmes on television and radio. Apart from the State, non-governmental projects are also carried out, such as one project funded by GEF Small Grants Programme for period 2005-2006 and carried out by Environmental Protection Conservation Organisation (EPCO) in coastal villages, with the aim of raising awareness about climate change science and working with local community to understand the impact of climate change, to identify vulnerability, prepare and implement adaptation plan (GEF, 2006). The implementation of the above project included a vulnerability assessment exercise in four coastal villages whereby water scarcity was identified as a key element affecting livelihood (World Water Forum, [WWF], 2009). Another aim of the project was to secure better quality and quantity of water in these villages, through education and training, awareness and preparedness as well as community-participation (WWF, 2009).One of the several findings of the project is that the public should be encouraged to change lifestyle so as t o minimize utilization of water (WWF, 2009). Public perception as a tool for effective implementation of adaptation measures Understanding public perception is a key element in raising awareness and motivating behavioral changes in the population (Breton, et al., 2008). Lorenzoni and Pidgeon (2006, cited in Sola, et al., 2008), further insist on the fact that To ignore the values and attitudes of the public when deciding on the management of climate risk may lead to problematic situations. Globally, the study of public perception on climate change is of major importance nowadays. International studies mention that majorities believe that the worlds climate is changing (Poortinga, et al., 2006) and citizens concern for climate change is growing (Leiserowitz, 2007). A study of public perceptions on climate change and adaptation in Sri Lanka even concludes that keeping local communities out of climate business will create unnecessary damage (Whitanage, et al., 2009). At local level, some studies have been carried out involving public perception in the water resources sector. Focusing on the perception of Mauritians towards domestic water as a product of consumption, Sowdagur (2006) finds that a great majority of Mauritians are not willing to pay more and thus recommends that this fact be considered when deciding on water tariff policies. The study carried out by Madhoo (2006) estimates the budgetary impact of higher willingness to pay for residential water and demonstrates that as long as lower prices are allocated to low income groups, it would be politically feasible to charge higher prices, while in his works on awareness of water distribution costs, Proag (2007) concludes that not knowing the basic factors involved in producing and distributing water leads to people having a wrong perception about its cost and value. The role of education in climate change awareness and understanding With regard to environmental education, Potter (2010) believes that it is a critical tool for engaging the public, especially with the recent and strong focus on global warming and climate change. He thus suggests that new and more systemic environmental education legislation might be considered, together with substantive increases in funding for national-level grants, educator training, and research initiatives and broadening the scope of strategic-level conversations to include sectors beyond the education community. A study carried out at the Rice University in USA recommends that although the subject of climate change is cared for by schools solely in classrooms and in a passive manner without related project work, discussions of solutions should be integrated with the science, to provide a broader picture and to prevent students from becoming disengaged and fatalistic (Johnson, 2009). Another study undertaken regarding the role of higher education as change agent for sustainability wraps up by saying that institutions of higher education can be considered a stakeholder group with significant potential influence on society through many different mechanisms ( Stephens et al., 2008). The same stand is adopted in the UK whereby a study performed in September 2008 to assess the current state of knowledge and understanding of the issues faced by the surveying profession with regard to climate change impact reveals that around 50 per cent of graduates considered that there was no, or little reference to the issue sustainability and the effects of climate change in their own programmes. The study concludes that Whilst no one is suggesting that climate change should replace topics in existing syllabuses, based on the scientific evidence, it should be an integral part of any decision related to the built environment in order to achieve social, economic and environmental sustainability.(Dent and Dalton, 2010). Regarding the role of the Hawaiian university with regard to climate change mitigation, a research done in 2008 highlights that Universities are uniquely positioned within the climate change dialogue to act as resources for multi-disciplinary regional and global climate research, provide outstanding public education and outreach with credible and current information, and to serve as models of institutional and behavioral change.(Coffman, 2008). This paper summarises the perception of the working personnel on climate change, focusing on the target populations awareness as well as understanding of the climate change problem and its impacts on local water resources. The study highlights that education level is a key factor influencing the level of awareness and understanding of respondents. The findings of this study may help policy makers to better design more effective adaptation measures specific to safeguarding the islands water resources against climate change impacts and which would be understood by the Mauritian working personnel as well as receive their full support.

Hippotherapy

Plan of the project: 1) What is hippotherapy? 2) Analysis of the organization 3) SWOT analysis 4) Target Audience 5) Objectives PR campaign 6) Task of PR campaign 7) Plan of the PR program 8) Work plan of preparation for the conference â€Å"Hippotherapy-riding to health† 9) Information for controllable mass media 10) Information for non-controllable mass media 11) Budget 12) Press kit: * Press release * Information about organization * Biography of the CEO * List of quotations * Logo * Questionnaire for journalistsWhat is hippotherapy? About hippotherapy known since the time of Hippocrates. He claimed that the wounded and the sick get better faster if they ride on horseback, and melancholic part with their dark thoughts. In the middle of the XVIII century the encyclopedist Denis Diderot, in his treatise: â€Å"About riding and what it means to maintain health and to find it again†, wrote: â€Å"Among the exercise the first place belongs to ride. It can be used to trea t many diseases, but may also prevent them befores they appear. Hippotherapy is a comprehensive and multi-method of rehabilitation, a form of physiotherapy (physical therapy), where tools for rehabilitation are the horse, the process of riding and exercising that a person does during riding. While riding all the major muscle groups of the body receive a work out. This occurs at a reflex level, because sitting on the horse, moving along with it, the person instinctively tries to keep the balance not to fall off the horse, and thus encourages the active work of both healthy and affected muscles, without noticing it.Hippotherapy is the only type of treatment when the patient may not understand that he is treated, riding and communication with the horse becomes a game. Psychogenic factor increases the ability to adapt to reality. For a person with a mental disorder, the position on a horse becomes winning – â€Å"I above, but they below†. All the fundamental principles of psychotherapy – a unity of place and characters, the unity of time and unity of action – stay complied. Hippotherapy is effective in: †¢ Cerebral palsy. †¢ Orthopedic syndromes. †¢ Disorders of the musculoskeletal system that result from paralysis and other lesions of the central nervous system. Lesions of the senses – blindness, deafness. †¢ Disorders of posture, scoliosis †¢ Malformations of the limbs. †¢ Various forms of intellectual disability resulting from organic or genetic diseases. †¢ Down syndrome. †¢ Violations of the psycho-emotional sphere: * Autism * Neuroses * Mental retardation * Schizophrenia * Emotional disorders * Social maladjustment * Syndrome of hyperactivity * The state of anxiety The process of riding improves blood circulation and breathing, it involves the work of almost all the muscles and tendons, ligaments and joints of the body.This is particularly important for autistic people, who cannot be motor-active without stimulation from the outside – not counting their stereotypical movements. The horseback riding includes training of overall coordination, maintaining balance and responsiveness. It trains senses and a deep sensitivity. Through the senses different stimuli are taken and accumulated. The horse becomes a link between the inner world of the person and the surrounding reality. Communion of human and horse is a full chain of communicative feedback between person and the outside world, which allows a person to perceive reality more wholly.Analysis of the organization: Hippotherapy center SPIRIT was established in 2010 in Kiev, by a group of enthusiasts with the support of Children's Psychological Center. The center has eight experts: three hostlers and 5 hippotherapy specialists. It is located in the city of Kiev. The center has its own space: the manege – 900 m? , 200 m? stable, cafe 35 m? and public spaces of 30 m?. In the property of hippotherapy cen ter SPIRIT there are ten horses. An average weekly visits of the center 50 people. The cost of training is 40 UAH. An annual income from services of the organization is 96,000 UAH.An annual income from conferences and seminars is 250,000 UAH. Expenditure on the horses and the activities of the center is 600 000 UAH. The difference between the revenue and expenditure of the budget is covered by the Center of State Support, donations from individuals and charitable organizations, including  «American Hippotherapy Association ». To date, the HC SPIRIT has an opportunity to conduct 90 classes per week and is planning in two years to expand the area of the base in half and increase the number of horses to 15. SWOT analysis StrengthsEnthusiasm, love of horses, the desire to help people, professional knowledge and experience in the field of hippotherapy, specialists in medicine, such as: rehabilitation, neurology, psychotherapy and psychology. Existence of its own space in Kiev and tr ained horses. The support of the Children's Psychological Center. Weaknesses Material and technical infrastructure is not powerful enough to meet the demand for the services of the organization. Opportunities Prepared strong scientific base on a global level. The growing interest to hippotherapy of the target audience.The development of social orientation in sport, community and government organizations. Growth of financial capacity of the target audience through the creation and development of relevant charities, philanthropy and government support in recent years. Threats Unstable economic situation, the high cost of maintenance of horses (feeding, treatment, ammunition), high rates for advertising. Target Audience The target audiences for PR action are parents of children with specific diseases at whose treatment the hippotherapy is aimed.The scientific community is interested in the exchange of information in the study of hippotherapy. Ukrainian and international governmental an d non-governmental organizations that are related to the specific theme. Objectives PR campaign At this stage, the Organization aims to increase attendance in half and increase organizational effectiveness for the treatment of profile diseases, which, in turn, increase the interest in the work of the HC SPIRIT of the Ukrainian and international governmental and charitable organizations and increase their funding in the center.This will enhance the material and technical base of the center and go to the free form of treatment for patients. Also, the expansion of international recognition will help the exchange of scientific information and enhance the effectiveness of treatment. Task of PR campaign Improve the knowledge about the HC SPIRIT of potential customers, Ukrainian and international governmental and charitable organizations. Enhance the image of the center as an open, social-oriented organization with professional, scientific approach to work and the desire to develop.Plan of the PR program: 09:00 – 09:30 Registration of Journalists Meeting with the guests near the Hotel â€Å"MIR†, departure to the HC SPIRIT 09:30 – 10:00 Opening. Speeches by the President of the Equestrian Federation of Ukraine A. Onishchenko and the Deputy Head of the department of Reform and Development of medicine N. Hobzey. 10:00 – 11:00 A scientific conference on â€Å"Hippotherapy in the treatment of cerebral palsy. † Speakers: Professor A. Denisenko (Ukraine), neurologist, Professor D. Tsverava (Georgia) 11:00 – 12:00 Coffee Break 2:00 – 13:30 A scientific conference on â€Å"Hippotherapy in diseases of the musculoskeletal system† Speakers: Professor M. Rukhadze (Georgia), Professor Naomi Robert (USA) 13:30 – 14:00 Lunch 14:00 – 14:30 Reception of children from Rehabilitation Center 14:30 – 16:00 Master Class. Hold by prof. Naomi Robert and prof. D. Tsverava. The program includes: practical lessons wit h children demonstrating different methods of hippotherapy in cerebral palsy, scoliosis, osteochondrosis 16:00 – 16:30 Departure of children to rehabilitation center.Coffee break 16:30 – 17:00 Communication with visitors. Questions and answers 17:00 Departure of guests from HC SPIRIT to the Hotel â€Å"MIR† End of program. Information for controllable mass media: For â€Å"Horses† & â€Å"What’s On† Magazines: â€Å"Hippotherapy – riding to health† – the slogan of charity event for children with disabilities. Nowadays it is great to hear about different kinds of charity events that are going on in all parts of the world. We are not an exception, being heard in Ukraine.A charity event is going to take place in Kiev, organized by volunteers and Hippotherapy center SPIRIT. It is an event for children with mental disabilities from rehabilitation center. Do we hear about hippotherapy every day? It is a form of physical, occup ational and speech therapy in which a therapist uses the characteristic movements of a horse to provide carefully graded motor and sensory input. Hippotherapy is also used in speech and language pathology. This method uses a horse to accomplish traditional speech, language, cognitive, and swallowing goals.Using hippotherapy, appropriate sensory processing strategies have been integrated into the treatment to facilitate successful communication. So, basically we can help the children without them even noticing it. The charity event is taking place on 6 April 2013. Children are transported from the rehabilitation center right to the HC SPIRIT. The parents are also invited to receive more information about the therapy. Professors and doctors prepare speeches about what is hippotherapy and how it can be used as a treatment for the child.The event is sponsored by the following organizations: the Equestrian Federation, Hippotherapy center SPIRIT, the Ministry of Labor and Social Policy of Ukraine, the Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Information for non-controllable mass media: An event devoted to hippotherapy, which helps children with mental disabilities from Kiev rehabilitation center, is going to take place on the 6th of April 2013 in HC SPIRIT. Sponsors, doctors and professors, parents and children, as well as authorities are going to be present at this event.The main goal is to attract the society’s attention to children with disabilities and to inform guests about advantages of hippotherapy. The project is sponsored and supported by: the Equestrian Federation, Hippotherapy center SPIRIT, the Ministry of Labor and Social Policy of Ukraine, the Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Budget 1. Coffee-break Program| Number of participants| Coffee-break menu| Quantity| Price per unit UAH| Total priceUAH| Price to payUAH| Source of financing| Coffee- break 1| 50? Coffee| 100 | 5 | 500| 4250| American Hippotherapy Association| | | Tea| 100| 5 | 500| | | | | Cookies| 10| 15 | 150| | | | | Sandwiches| 150| 10 | 1500| | | | | Server| 2| 300| 600| | | | | Transportation| | 500| 500| | | | | Other| | 500| 500| | | Coffee-break 2| 50? | Coffee| 100 | 5 | 500| 2750| American Hippotherapy Association| | | Tea| 100| 5 | 500| | | | | Cookies| 10| 15 | 150| | | | | Sandwiches| 150| 10 | 1500| | | Lunch| 50? | Coffee| 100| 5| 500| 2820| HC SPIRIT| | | Tea| 100| 5| 500| | | | | Set lunch| 52| 35| 1820| | | 5 doctors, 5 officials, 10 journalists, 10 personnel, 20 clients, 10 others 2. Transportation Transport| Number of people| Route| Price UAH| Total price UAH| Source of financing| Minibus for children| 10| Rehabilitation center – HC SPIRITHC SPIRIT – Rehabilitation center| 600| 1200| Ministry of Labor and Social Policy| Minibus for guests (doctors and specialists)| 5| Hotel – HC SPIRITHC SPIRIT â⠂¬â€œ Hotel| 600| 600| Ministry of Health| 3. Hotel | Number of people| Number of nights| Price per night UAH| Total Price| Source of financing| Guests (doctors and specialists)| 5| 2| 500| 5000| Ministry of Health| . Presents for children Type of present| Number of presents| Price per unit UAH| Total price UAH| Source of financing| Assorted candies| 50 packages| 40| 2000| American Hippotherapy Association| Books for painting| 50| 40| 2000| | 5. Mass-media Type of mass-media| Type of service| Number of advertisement| Price UAH| Total price UAH| Source of financing| Magazine â€Å"Zdorovie†| Order a special article| One page + three photo| 2000| 2800| Children's Psychological Center| Web-site zdorovbud. com. a| Placing an article| | 800| | | Photograph | | | 500| 500| Equestrian Federation| 6. Advertisement materials Type of advertisement| Type of work| Number of materials| Price UAH| Total price UAH| Source of financing| Prospect, press release? | Layout, printing| 100| 1200| 1200| HC SPIRIT| Prospect of the conference showing sponsors? | Layout, printing| 300| 1500| 1500| Equestrian Federation| Brochure with materials about hippotherapy? | Layout, printing| 100| 2500| 2500| Ministry of Health| Internet banner? | Creating, placement on websites zdorovbud. om. uamedical. us | | 800| 800| HC SPIRIT| ? Distributed four months before the conference to the media, charitable organizations, social organizations, in order to find sponsors. ? Distributed three months before the conference in the profile of medical institutions and doctors. ? Issued after the  conference to all interested and distributed to the profile Medical Institutions. ? Placed a month before the conference on  websites: zdorovbud. com. ua, medical. us and Equestrian Federation site. 7. Medical and Police supportDepartment| Type of service| Price UAH| Total price UAH| Source of financing| Medical| Emergency brigade on duty| 1500| 3000| Ministry of Health| Police| Escort of the bus with c hildren| 1500| | | Total expenditures Organization| Expenditures UAH| HC SPIRIT| 4,820| Ministry of Health| 11,100| Equestrian Federation| 2,000| Children's Psychological Center| 2,800| Ministry of Labor and Social Policy| 1,200| American Hippotherapy Association| 11,000| Total| 32,920| Press kit Press release Horse as doctor and friend for your children. Hippo therapy- new way of treating children with disabilities. Hippotherapy-riding to health† is the slogan of the charity event which is taking place on 6 April, 2013 in Hippotherapy center SPIRIT. The main goal is to inform parents and doctors about the advantages of such treatment. The event attracts society’s attention to children with disabilities. Its aim is to attract more financial help from government, business people and charity organizations. At the beginning the President of the Equestrian Federation of Ukraine A. Onishchenko and the Deputy Head of the department of Reform and Development of medicine N.Hobz ey will present speeches about the importance of such events. The topics of the conference are â€Å"Hippotherapy in the treatment of cerebral palsy† and â€Å"Hippotherapy in diseases of the musculoskeletal system†. Among the special guests neurologist Professor A. Denisenko (Ukraine), Professor D. Tsverava (Georgia), Professor M. Rukhadze (Georgia), Professor Naomi Robert (USA). Expected number of guests is around 50. The program with horses for children includes practical lessons demonstrating different methods of hippotherapy in cerebral palsy, scoliosis, osteochondrosis.The project is financed by Equestrian Federation, Hippo therapy center SPIRIT, Ministry of Labor and Social Policy of Ukraine, Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Contact information: Hippotherapy center SPIRIT Phones: 099-155-24-54, 096-295-95-45, 093-401-36-94 e-mail: spirit. [email  protected] com Information about organization The idea of the project was developed by three students of the International Christian University-Kiev. Hippo therapy center SPIRIT was pleased to help in organizing this event on their part.That’s why the project has a form of charity event. Center SPIRIT was founded in 2010 in Kiev by a group of enthusiasts with the support of the Children's Psychiatric Center. Experts of the center hold higher education degrees and have been trained on the course â€Å"Hippotherapy for children's diseases† abroad. At the center work professional psychologists, rehabilitation specialists, neurologist. Horses are specifically purchased for use in hippotherapy and are trained by professional athletes. We care about safety. Classes are held with the participation of three people: the ringleader, hippotherapist and assistant to hippotherapist.Biography of the CEO Director of the Hippotherapy center Spirit, Anna Burago, established the center in 2010. Prior to that, she took a course â₠¬Å"Rehabilitation of patients with limited ability† at Medics’ Retraining Facility of People’s Friendship University of Russia. She is a specialist in rehabilitation. In May 2010 she completed a course in â€Å"Ridetherapy in Children’s Diseases† and got a qualification of instuctor of hippotherapy at Tbilisi Medical Academy. Every year the center organizes special events regarding hippotherapy. List of quotationsA parent says about the results of therapy: â€Å"The biggest change for Maxim has been the area of speech. Before the hippotherapy, he could say only a few words clearly and would attempt speech only if it was modeled for him. After only four sessions, Maxim speaks about 20 words clearly and is making approximations of several more, sometimes spontaneously. Something extraordinary happens to Maxim when he is up on that horse. The feeling of the rhythm of the horse walking seems to be helping Maxim’s brain organize what it needs to make speech happen. † Professor M.Rukhadze tells about the difference of hippotherapy from clinics: â€Å"Hippotherapy takes the patient out of the traditional clinical setting and places them into a more relaxed, yet stimulating atmosphere in order to help them meet their functional goals. Patients are in a natural environment, which may help integrate their needs into everyday life experiences. Children, who are sensitive to being â€Å"different†, do not consider the riding environment to be a clinic. † Logo Questionnaire for journalists 1. Name and last name 2. Company 3. Phone number 4. E-mail