The Characteristics of the UK Market

The Characteristics of the UK Market Geo-demographics It is possible to distinguish several geo-demographic characteristics of the UK market. First of all, one should mention that the longevity and fertility rates have increased throughout the country. Therefore, various businesses can expect to find a larger number of potential clients. This tendency will manifest itself within the next two decades (Kearney 314).Advertising We will write a custom report sample on The Characteristics of the UK Market specifically for you for only $16.05 $11/page Learn More Furthermore, researchers note that the population of metropolitan areas will increase dramatically due to the growing immigration. In particular, much attention should be paid to people who come from India, Bangladesh, and Pakistan (Kearney 315). They are most likely to settle in London, Manchester, Birmingham and other metropolitan areas. It is expected that in 2015 the population of the country will be approximately 64 million (Kearney 316) . Additionally, researchers note that the average age of the population in the urban areas decrease because a great number of young immigrants will come to the country. These are the main trends that managers and entrepreneurs should consider. Socio-economic characteristics The UK consumers can differ in terms of social class and purchasing power. As it has been said before, immigrants can constitute a significant segment of the possible target audience. In most cases, the purchasing power of these people is not very strong. Furthermore, the economic recession has increased the inequalities in the United Kingdom. It should also be noted that consumers in the United Kingdom began to pay more attention to the price of a product. In contrast, before 2007 they focused primarily on such aspects as quality or design (Burton 205). This is one of the details that should be taken into account. However, the situation can change, provided that the economy of the country recovers more swiftly. Psycho-behavioral characteristics of customers It is possible to say that the customers in the United Kingdom are willing to accept innovative products and services. Yet, companies have to demonstrate that they can create value for clients. This is one of the main aspects that can be identified. Yet, it is important to remember that UK consumers differ immensely in terms of values, attitudes, and lifestyles (Burton 205). One should keep in mind that they can represent various cultures, ethnic groups, and religions. These factors can affect their purchasing decisions and attitudes toward different brands or products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Consumption patterns The studies of consumer behavior in the United Kingdom indicate that currently clients are more concerned about the prices of products and services (Burton 205). This trend should not be disregarded by companies that develop their marketing campaigns. This tendency is typical of various industries (Burton 205). Nevertheless, a more detailed analysis can be provided only if one looks at a particular product or service. Therefore, it is not reasonable to make generalizations when speaking about these issues since this generalization can lead to inaccurate analysis or estimation. Major trends At present, the market in the United Kingdom passes through a period of economic recovery. Currently, many businesses struggle to find and retain customers in order to remain sustainable. In their turn, clients want to buy products that can be regarded as the best ratio of price and quality. This is one of the main trends that can be observed. By considering these issues, entrepreneurs can better promote their products. Burton, Dawn. Cross-Cultural Marketing: Theory, practice and relevance, London:  Routledge, 2008. Print. Kearney, Hugh. The British Isles: A History of Four Nations, Cambri dge: Cambridge  University Press, 2012. Print.

Demanding, Demandable, and In Demand

Demanding, Demandable, and In Demand Demanding, Demandable, and In Demand Demanding, Demandable, and In Demand By Maeve Maddox This may be chiefly an ESL phenomenon, but confusion exists concerning the use of the adjective demandable. My attention was drawn to the topic by this email: I am an English teacher [from Turkmenistan]. I know English pretty well; however, I confuse the words â€Å"demanding† and â€Å"demandable.† Can you help me to distinguish those words? â€Å"He has a demandable character.† Or, â€Å"he has demanding character, or characteristics?† The OED defines demandable as â€Å"That may be demanded or claimed.† Merriam-Webster defines it as â€Å"subject to being demanded.† Here are examples of the correct usage of demandable: A bank at the time of levy was entitled under state law to set off against the balance in the delinquent taxpayers checking account only those debts owed to the bank by the taxpayer which were liquidated and demandable at the time of the levy. But the BIR argued the tax debts have become demandable and collectible, as [the debtor] has been ignoring a final assessment notice sent to him. Judicial power includes the duty of courts of justice to settle actual controversies involving rights which are legally demandable and enforceable. Errors with demandable occur when the word is used to mean demanding, desirable, or in demand. Here are examples of misuse: INCORRECT: My demandable father was never satisfied. CORRECT : My demanding father was never satisfied. A person who makes severe or difficult demands on others is said to be demanding. For example, one might have â€Å"a demanding employer,† â€Å"a demanding coach,† or â€Å"a demanding spouse.† One may also speak of such things as â€Å"a demanding profession† or â€Å"a demanding competition.† INCORRECT: [A gift of] jewelry is the best way to impress your loved one because it is one of the most demandable and loved product of the girls. CORRECT: [A gift of] jewelry is the best way to impress your loved one because it is one of the most wanted and loved product of girls. The syntax is still awkward, but desirable or wanted fits the context better than demandable. INCORRECT: Climate control system, effective air conditioner, powerful engine and many other features have made it one of the most demandable cars. CORRECT : Climate control system, effective air conditioner, powerful engine and many other features have made it one of the cars most in demand. Something or someone needed, wanted, or sought after is said to be â€Å"in demand.† If your intended meaning is â€Å"difficult to please† or â€Å"difficult to accomplish,† use demanding. If your intended meaning is â€Å"wanted† or â€Å"sought after,† use desirable or in demand (or wanted or sought after). Save demandable for a context in which one party has the legal right to demand something from another. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:100 Whimsical Words5 Brainstorming Strategies for Writers25 Favorite Portmanteau Words