The Characteristics of the UK Market

The Characteristics of the UK Market Geo-demographics It is possible to distinguish several geo-demographic characteristics of the UK market. First of all, one should mention that the longevity and fertility rates have increased throughout the country. Therefore, various businesses can expect to find a larger number of potential clients. This tendency will manifest itself within the next two decades (Kearney 314).Advertising We will write a custom report sample on The Characteristics of the UK Market specifically for you for only $16.05 $11/page Learn More Furthermore, researchers note that the population of metropolitan areas will increase dramatically due to the growing immigration. In particular, much attention should be paid to people who come from India, Bangladesh, and Pakistan (Kearney 315). They are most likely to settle in London, Manchester, Birmingham and other metropolitan areas. It is expected that in 2015 the population of the country will be approximately 64 million (Kearney 316) . Additionally, researchers note that the average age of the population in the urban areas decrease because a great number of young immigrants will come to the country. These are the main trends that managers and entrepreneurs should consider. Socio-economic characteristics The UK consumers can differ in terms of social class and purchasing power. As it has been said before, immigrants can constitute a significant segment of the possible target audience. In most cases, the purchasing power of these people is not very strong. Furthermore, the economic recession has increased the inequalities in the United Kingdom. It should also be noted that consumers in the United Kingdom began to pay more attention to the price of a product. In contrast, before 2007 they focused primarily on such aspects as quality or design (Burton 205). This is one of the details that should be taken into account. However, the situation can change, provided that the economy of the country recovers more swiftly. Psycho-behavioral characteristics of customers It is possible to say that the customers in the United Kingdom are willing to accept innovative products and services. Yet, companies have to demonstrate that they can create value for clients. This is one of the main aspects that can be identified. Yet, it is important to remember that UK consumers differ immensely in terms of values, attitudes, and lifestyles (Burton 205). One should keep in mind that they can represent various cultures, ethnic groups, and religions. These factors can affect their purchasing decisions and attitudes toward different brands or products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Consumption patterns The studies of consumer behavior in the United Kingdom indicate that currently clients are more concerned about the prices of products and services (Burton 205). This trend should not be disregarded by companies that develop their marketing campaigns. This tendency is typical of various industries (Burton 205). Nevertheless, a more detailed analysis can be provided only if one looks at a particular product or service. Therefore, it is not reasonable to make generalizations when speaking about these issues since this generalization can lead to inaccurate analysis or estimation. Major trends At present, the market in the United Kingdom passes through a period of economic recovery. Currently, many businesses struggle to find and retain customers in order to remain sustainable. In their turn, clients want to buy products that can be regarded as the best ratio of price and quality. This is one of the main trends that can be observed. By considering these issues, entrepreneurs can better promote their products. Burton, Dawn. Cross-Cultural Marketing: Theory, practice and relevance, London:  Routledge, 2008. Print. Kearney, Hugh. The British Isles: A History of Four Nations, Cambri dge: Cambridge  University Press, 2012. Print.

Demanding, Demandable, and In Demand

Demanding, Demandable, and In Demand Demanding, Demandable, and In Demand Demanding, Demandable, and In Demand By Maeve Maddox This may be chiefly an ESL phenomenon, but confusion exists concerning the use of the adjective demandable. My attention was drawn to the topic by this email: I am an English teacher [from Turkmenistan]. I know English pretty well; however, I confuse the words â€Å"demanding† and â€Å"demandable.† Can you help me to distinguish those words? â€Å"He has a demandable character.† Or, â€Å"he has demanding character, or characteristics?† The OED defines demandable as â€Å"That may be demanded or claimed.† Merriam-Webster defines it as â€Å"subject to being demanded.† Here are examples of the correct usage of demandable: A bank at the time of levy was entitled under state law to set off against the balance in the delinquent taxpayers checking account only those debts owed to the bank by the taxpayer which were liquidated and demandable at the time of the levy. But the BIR argued the tax debts have become demandable and collectible, as [the debtor] has been ignoring a final assessment notice sent to him. Judicial power includes the duty of courts of justice to settle actual controversies involving rights which are legally demandable and enforceable. Errors with demandable occur when the word is used to mean demanding, desirable, or in demand. Here are examples of misuse: INCORRECT: My demandable father was never satisfied. CORRECT : My demanding father was never satisfied. A person who makes severe or difficult demands on others is said to be demanding. For example, one might have â€Å"a demanding employer,† â€Å"a demanding coach,† or â€Å"a demanding spouse.† One may also speak of such things as â€Å"a demanding profession† or â€Å"a demanding competition.† INCORRECT: [A gift of] jewelry is the best way to impress your loved one because it is one of the most demandable and loved product of the girls. CORRECT: [A gift of] jewelry is the best way to impress your loved one because it is one of the most wanted and loved product of girls. The syntax is still awkward, but desirable or wanted fits the context better than demandable. INCORRECT: Climate control system, effective air conditioner, powerful engine and many other features have made it one of the most demandable cars. CORRECT : Climate control system, effective air conditioner, powerful engine and many other features have made it one of the cars most in demand. Something or someone needed, wanted, or sought after is said to be â€Å"in demand.† If your intended meaning is â€Å"difficult to please† or â€Å"difficult to accomplish,† use demanding. If your intended meaning is â€Å"wanted† or â€Å"sought after,† use desirable or in demand (or wanted or sought after). Save demandable for a context in which one party has the legal right to demand something from another. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:100 Whimsical Words5 Brainstorming Strategies for Writers25 Favorite Portmanteau Words

On the behind The Soloist Essay Example | Topics and Well Written Essays - 1000 words

On the behind The Soloist - Essay Example With personal endeavor in seeking proper evidences that would either prove or disprove the blogger, my research has led me to findings that agree with Lechuguilla’s statement from which to affirm that, indeed, â€Å"The Soloist† is a film based on true account. Through a tribune newspaper website Los Angeles Times, in June of 2011 or approximately two years after the movie was released, Steve Lopez who is himself a certified Los Angeles Times reporter for real wrote â€Å"A love of music brings Nathaniel Ayers out to the Foshay Learning Center to perform with kindred spirits.† On the same page may be viewed pictures that reveal the true Nathaniel Anthony Ayers in a 3-D flesh holding and playing a violin similar to the portrayal of his character in â€Å"The Soloist†. ... Furthermore, Hilary Lewis of the Business Insider told that a segment in 60 Minutes show tackled about a significant event in the friendship between Lopez and Ayers for which a video documentation was rendered. In the interview aired primarily on the 22nd of April in 2008, Lopez confessed of having chronicled the mental struggle of Ayers through a number of columns for the Los Angeles Times until Lopez decided to create and publish the book â€Å"The Soloist: A Lost Dream, and Unlikely Friendship, and the Redemptive Power of Music† which detailed the real situation of Ayers as a figure of wonder suppressed by schizophrenic battle with life. Other relevant observations of the real-life Nathaniel Ayers were drawn from psychiatric analyses conducted with the following ‘Diagnostic Impression’ (Heffner, 2002): Axis I: Clinical Syndrome(s) Schizophrenia Axis II: Developmental and Personality Disorders Inclination to developmental disorder may be observed through the per son’s pervasive deficits in social interaction, with chief preference to be left on his own having sought mastery of natural endowment, the period of which extends from his adolescence until becoming part of the skid row in the greater L.A. community. Moreover, eccentricity on certain aspects reflect through cluster-A personality disorder as (1) paranoid: showing distrust/suspicion of people, which may have ensued from visual hallucinations, leading to angry outburst; (2) schizoid: dullness/indifference as in a social gathering in school with occurrences of only partly seeing the reality while the other view maintains abstract connections (3) shizotypal:

Compare the electric cars to the hybrid cars Assignment

Compare the electric cars to the hybrid cars - Assignment Example Hybrid vehicle was developed to replace the use of electric vehicles. More electric vehicles are being developed as a result of power and battery management. The concerns about reduction of greenhouse emission of gasses and increasing prices of oil has led to the creation of more and more models of electric cars such as Tesla, Frisker, Karma and Toyota RAV4. Electric and hybrid cars may attract the same kind of customers even though they differ in a number of ways. Studies have shown that wealthier and younger people purchase electric vehicles compared to those who buy hybrid cars. Electric cars are considered more expensive than hybrid vehicles because of the expensive technology employed in the designing the cars. Hybrid vehicles such as Prius have existed for a long time on our roads unlike the electric model that is still new to the market, luxurious and attractive to the people. Hybrid cars utilize more than one sources of power in locomotion. The vehicle combines electric motors and internal fuel combustion energy (Antony, 50). An example of a hybrid vehicle is Toyota Prius. Electric cars, on the other hand, utilize electrical energy as the only energy source. Electric vehicles use electricity that is considered cheaper while hybrid vehicles utilize both gasoline and electric energy. Gas is expensive as a result of the rising cost of fuel in the world. With proper power management system in cars such as Karma and Toyota RAV4 which utilize electricity as an energy source, it will cost less to drive in such cars than using a hybrid car (Voelcker, 69). Hybrid cars, on the other hand, use gasoline that is considered environmentally unfriendly. Due to the current global warming as a result of carbon emission, pressure is for companies and countries to put up measure that will prevent greenhouse gasses from being emitted into the atmosphere. Electric cars are, therefore, one of the options in a

Climate Change Impacts On Water Resources Environmental Sciences Essay

Climate Change Impacts On Water Resources Environmental Sciences Essay Scientific records and projections prove the elevated risk of vulnerable freshwater resources being harshly impacted by climate change, with considerable resulting effects, especially for Small Islands Developing States (SIDS) like Mauritius. Adaptation measures to respond to those climatic impacts on water would require an integrated water resources management which includes obtaining the perception of the societys understanding of the issue. This paper aims at analysing the perception of a category of the Mauritian society, namely the working personnel, with regard to awareness as well as understanding of climate change and its impacts on water resources. The results of the study show that the educational level of respondents has an impact on both their awareness and understanding of climate change and the negative effects it has on our water resources. Those findings can be of help to policy-makers engaged in the effective selection and implementation of realistic and targeted wat er-related adaptation measures all throughout the island. Keywords: Climate Change Impacts, Adaptation, Water Resources, Small Islands Developing States, Public Perception, Educational Level. Introduction Climate Change, its Impacts and the Global Response Climate change is viewed by natural scientists as perhaps the preeminent environmental risk confronting the world in the 21st century (Leiserowitz, 2007) and the most debated environmental issue in the political ecology field in the last two decades (Whitanage, et al., 2009). The key source of global warming is generally viewed as being an accumulation of carbon dioxide in the atmosphere, with resulting greenhouse effect (Yadollahie, 2010). There is much scientific proof of occurrence of considerable global warming, and recent warming, which has already brought alterations in the earths climate, can be attributed to human activities, according to the Royal Society (2005). The undeniable responsibility of human activities in this matter has since 1992 been expressed by the United Nation Framework Convention on Climate Change (UNFCCC) when defining climate change as a change of climate which is attributed directly or indirectly to human activity that alters the composition of the globa l atmosphere and which is in addition to natural climate variability observed over comparable time periods (UNFCCC, 1992). This analysis is supported by Rosenzweig, et al., (2007) who claim that the consistency of observed significant changes in physical and biological systems and observed significant warming across the globe very likely cannot be explained entirely by natural variability or other confounding non-climate factors. The Royal Society (2005) emphasizes that though projected climate changes will generate both favourable and adverse effects in various sectors ranging from agriculture to human health, larger and faster the changes in climate, the more likely it is that adverse effects will dominate. Along the same line, the Intergovernmental Panel on Climate Change (IPCC) provides scientific evidence of strong effects of recent climate change on many aspects of both natural and managed systems, with consequent changes in several areas including coastal zones (Rosenzweig, et al., 2007). The IPCC (2007) further explains that projected changes will be in climate variables such as precipitation, temperature, sea level and concentrations of atmospheric carbon dioxide and emphasizes that impacts of those changes would be felt mainly on coastal systems and low-lying areas, health, freshwater resources and their management, ecosystems, industry, settlement and society, food, fibre and forest products (IPCC. , 2007). Signed in 1992 by virtually all nations of the world as a response to the issue that increase the levels of greenhouse gases are being caused by human activities, the UNFCCC treaty is referred to as being the first agreement to address climate change, with commitments to establish national action plans for voluntary reduction of greenhouse gas emissions to agreed levels, as a start to global warming mitigation (Fletcher and Parker, 2007). Due to the fact that several countries were not being able to reduce their gas emissions, the parties to the UNFCCC treaty moved from voluntary measures to the Kyoto protocol, which establishes legally binding, mandatory emissions reductions (Fletcher Parker, 2007), relevant to 38 developed countries listed in the protocol as Annex 1. The Kyoto protocol, which has been agreed to towards the end of 1997 and has entered into force in February 2005, has been signed and ratified by 187 nations as at November 2009 (UNFCCC, 2009), including more than six ty percent of the developed countries listed at its Annex 1. Those developed countries that have ratified the treaty are bound to implement national measures to lessen their greenhouse gas emissions in addition to making use of three market-based mechanisms introduced in the Kyoto protocol, namely, International Emissions Trading, the Clean Development Mechanism, and Joint Implementation (Bashmakov, et al., 2001). International Emissions Trading implies that signatory Annex 1 countries can trade part of agreed emission quotas among themselves, while in the Clean Development Mechanism, Annex 1 countries can help develop reduced emissions projects within Non Annex 1 countries, explicitly developing countries, to help them attain sustainable development and in return, the helping countries beneficiate from the so generated certified emission reductions. With regard to Joint Implementation, Annex I countries can help to implement reduced emissions project in another Annex I country and thus receive emission reduction units, which can be used by the investor countries to attain the required limitation of emissions (Bashmakov, et al.2001). The Kyoto protocol is seen as a political and a technical failure as well as a symbolically important expression of concern about climate change (Prins and Rayner, 2008), and since the Kyoto Protocol regime expires in 2012, there might be in their point of view only a slender window of opportunity to radically rethink our objectives and operations (Prins Rayner, 2007). Further to the end of the commitment period of the Kyoto Protocol, the latest Conference of Parties (COP) to the UNFCCC held in Copenhagen, Denmark in December 2009, included on its agenda a discussion on an international climate agreement, with the Copenhagen Accord as outcome. Though consensus has not been reached at that Copenhagen Summit or COP15, with the Accord being finally not adopted, it is believed that only the future will tell whether that Accord would evolve into a subsequent agreement or arrangement that is sufficiently robust to motivate meaningful action on climate change (Stavins Stowe, 2010). The ab ove cited view is nevertheless not shared by Yadollahie (2010) as he deems the result of the Copenhagen Summit to be disappointing, believing that no significant step has been made, and considers that the whole world now looks forward to the new COP to be held in Mexico at the end of 2010. Impacts of Climate Change on Water Resources There are a good deal of scientific records and climate projections to prove the elevated risk of vulnerable water resources being harshly impacted by climate change, with considerable resulting effects. The researchers of the Intergovernmental Panel on Climate Change (IPCC) go further stating that the negative impacts, such as salinisation of coastal aquifers, droughts and floods affecting water quality and exacerbating water pollution, are expected to outweigh the benefits (Bates, et al., 2008). The Need for Adaptation To fight climate change, the UNFCCC (1992) recommends mitigation, with measures to lessen human activities that generate green house gases, and adaptation, which tries to reduce vulnerability to impacts of climate change. Mitigation only is insufficient and thus adaptation is essential given that even if action is being taken now to considerably reduce greenhouse gases, the climate system generally reacts slowly to changes in greenhouse gas concentrations, with further changes in climate being consequently unavoidable (Royalsociety.org, 2005). Stavins and Stowe (2010) highlight the introduction in the Copenhagen Accord of the necessity for developed countries to provide financial and other resources to support adaptation actions in least developed countries, including small islands. Concerning adaptation in regard to the water resources, an integrated water resources management, though still in its early years, is recommended by Bates et al.(2008) as a tool in seeking adaptation measures, subject to reshaping planning processes and the inclusion of the societys views as some of the strategies to ensure implementation success. Climate Change and SIDS Small island developing States (SIDS), of which Mauritius is a member, have numerous problems and specific characteristics that increase their vulnerability, resulting in a situation where adverse effects of climate change and sea-level rise represent the most immediate threats regarding sustainable development (UNDP, 2009). Mauritius is about to experience substantial economic loss, humanitarian stresses and environmental degradation due to climate change impacts such as sea-level rise, increasing temperatures, an increase in the intensity of tropical cyclones and increasingly variable rainfall (UNDP, n.d.) with important sectors most likely to be affected by climate change impacts being coastal resources, agriculture, water resources, fisheries, health, biodiversity, land-use change and forestry. Bates, et al (2008) further observe that under most climate change scenarios, water resources in small islands are likely to be seriously compromised. As a reaction to this critical situation which SIDS are facing, a number of adaptation projects are being implemented, the main one being the National adaptation programmes of action (NAPAs) executed by UN agencies (Graham, 2007).There are also other projects supported by financial institutions and other development assistance agencies. Adaptation costs are very high and are financed for instance by the Global Environment Facility (GEF) Trust Fund, which is recognized by the UNFCCC (2005) as being One of the principal channels of support for small island developing States (SIDS) in the area of climate change. Some more sources of funding are the Special Climate Change Fund (SCCF) whereby Adaptation activities to address the adverse effects of climate change have top priority for funding, the Least Developed Countries Fund (LDCF), and The Adaptation Fund under the Kyoto Protocol, for financing adaptation projects in developing countries that are Parties to the Kyoto Protocol (Graham, 2007). Numerous SIDS have already submitted their NAPA documents to the UNFCCC, wherein the water resources sector is of major importance. Those NAPA documents propose adaptation measures as follows: Improve water harnessing, collection and storage infrastructures by building reservoirs and dams, encouraging use of individual water-saving devices and promoting safe rainwater harvesting through ground catchment and roof catchment systems, Elaboration of decentralized management plans on water production and distribution infrastructures, Elaboration and implementation of legislation and regulation, Design and construction of suitable sewage treatment and disposal systems to safeguard water resources, Establishing modeling maps and an information and monitoring system on water resources, Institutionalization of management system, with the purpose of putting in practice the national politics of the water resources, Reducing leakage in supply systems, Carrying out participatory research on the knowledge of traditional practices of adaptation to the variations of the water cycle. The above list of measures extracted from the UNFCCC database (UNFCCC, 2010a, b, c, d) can be used as a model for proposals of adaptation measures in Mauritius. Regardless of the broad range of adaptation options that could be successfully implemented in the SIDS, some fundamental constraints, categorized by the UNFCCC (2005) in three groups, limit the choices of options and their implementation. These constraints are specifically: insufficient data or information and technical capacity for well-timed and successful adaptation planning, as a starting point for the design of adaptation policies, strategies and programmes; the weakness of current institutions which have to be strengthened for effective implementation of adaptation measures; and insufficient financial resources which will necessitate international assistance with regard to research on less costly adaptation measures (UNFCCC, 2005). Maladaptation, caused by governments underestimating, overestimating or mis-estimating the climate impact (Graham, 2007), is also interpreted as a factor delaying the adaptation process. Climate change, adaptation, and water resources management in Mauritius In Mauritius, the Ministry of Energy and Public Utilities is responsible for implementation of water resources policies, and other organisations operating in the water sector are the Water Resources Unit, the Central Water Authority, the Irrigation Authority and the Waste Water Management Authority, each of them having specific responsibilities defined by existing Mauritian laws regarding water resources (Proag, 2006). The impacts of climate change are already being felt in the island, as evidenced by the recent National Assessment Report prepared by the Ministry of Environment and Sustainable Development when it reveals that meteorological records clearly indicate the increase of average temperatures, rising sea levels, intermittent heavy rainfall causing flash floods and climate variability that deviate from past patterns. (ROM, 2010). Mauritian water resources are vulnerable to climate change impacts, whereby one example is the risk run by boreholes situated near the Mauritian coasts of being contaminated by saltwater intrusion (UNFCCC, 2005). In line with the pledge of the Mauritian Government in its 2010-2015 programme (2010) regarding climate change, the UNDP is currently implementing a two year project under the Africa Adaptation Program (AAP), aiming at integrating and mainstreaming climate change adaptation into the institutional framework, development policy, strategies and plans of the island. An output of the project is the implementation of climate-resilient policies and measures in priority sectors, inclusive of the water sector (UNDP, n.d.). Accordingly, a working group under the chairmanship of the Water Resources Unit has been set up at the level of the Ministry of Environment and Sustainable Development, to look into the issue and come up with appropriate policies and measures that integrate climate change adaptation. The Maurice Ile Durable (MID) concept, a national project for sustainable development, also recognizes the negative impact of climate change on our water resources and recommends that the MID i nitiative should serve to increase the preparedness of Mauritius to adapt to climate change as far as possible (UNDP, 2009). Since 2005, several assessments have been conducted to identify appropriate climate change adaptation and mitigation measures which are currently being implemented or in the pipeline (ROM, 2010). The report lists concrete climate related actions that have been or are being taken in the field of : enhancement of climate change and sea level rise monitoring; reduction of GHG emissions through energy efficiency and conservation as well as renewable energy investments; and adaptation projects in the following sectors: Agricultural sector, Commissioning of Midlands Dam for irrigation of the northern plains. Cultivation of drought resistant cultivars and trash blanketing of sugarcane fields. Investment in hydroponics, protected cultures. Improved livestock housing. Coastal zone; Land use change and forestry; and Water resources sector: a. An integrated plan for water resources development up to year 2040 has been prepared. b. Surface water storage has been increased and new projects in pipeline include construction of dams at Bagatelle and Rivià ¨re des Anguilles. c. Existing storage dams and feeder/irrigation canals have been rehabilitated to minimize seepage losses. d. Capacity of potable water treatment plants has been extended. Ongoing public awareness campaigns on water saving. The report also highlights the emphasis that the Mauritian Government has laid on sensitization and awareness raising of the general public, through holding of regular sensitization and awareness campaigns for various target groups , as well as the publication of resource materials and broadcasting of regular programmes on television and radio. Apart from the State, non-governmental projects are also carried out, such as one project funded by GEF Small Grants Programme for period 2005-2006 and carried out by Environmental Protection Conservation Organisation (EPCO) in coastal villages, with the aim of raising awareness about climate change science and working with local community to understand the impact of climate change, to identify vulnerability, prepare and implement adaptation plan (GEF, 2006). The implementation of the above project included a vulnerability assessment exercise in four coastal villages whereby water scarcity was identified as a key element affecting livelihood (World Water Forum, [WWF], 2009). Another aim of the project was to secure better quality and quantity of water in these villages, through education and training, awareness and preparedness as well as community-participation (WWF, 2009).One of the several findings of the project is that the public should be encouraged to change lifestyle so as t o minimize utilization of water (WWF, 2009). Public perception as a tool for effective implementation of adaptation measures Understanding public perception is a key element in raising awareness and motivating behavioral changes in the population (Breton, et al., 2008). Lorenzoni and Pidgeon (2006, cited in Sola, et al., 2008), further insist on the fact that To ignore the values and attitudes of the public when deciding on the management of climate risk may lead to problematic situations. Globally, the study of public perception on climate change is of major importance nowadays. International studies mention that majorities believe that the worlds climate is changing (Poortinga, et al., 2006) and citizens concern for climate change is growing (Leiserowitz, 2007). A study of public perceptions on climate change and adaptation in Sri Lanka even concludes that keeping local communities out of climate business will create unnecessary damage (Whitanage, et al., 2009). At local level, some studies have been carried out involving public perception in the water resources sector. Focusing on the perception of Mauritians towards domestic water as a product of consumption, Sowdagur (2006) finds that a great majority of Mauritians are not willing to pay more and thus recommends that this fact be considered when deciding on water tariff policies. The study carried out by Madhoo (2006) estimates the budgetary impact of higher willingness to pay for residential water and demonstrates that as long as lower prices are allocated to low income groups, it would be politically feasible to charge higher prices, while in his works on awareness of water distribution costs, Proag (2007) concludes that not knowing the basic factors involved in producing and distributing water leads to people having a wrong perception about its cost and value. The role of education in climate change awareness and understanding With regard to environmental education, Potter (2010) believes that it is a critical tool for engaging the public, especially with the recent and strong focus on global warming and climate change. He thus suggests that new and more systemic environmental education legislation might be considered, together with substantive increases in funding for national-level grants, educator training, and research initiatives and broadening the scope of strategic-level conversations to include sectors beyond the education community. A study carried out at the Rice University in USA recommends that although the subject of climate change is cared for by schools solely in classrooms and in a passive manner without related project work, discussions of solutions should be integrated with the science, to provide a broader picture and to prevent students from becoming disengaged and fatalistic (Johnson, 2009). Another study undertaken regarding the role of higher education as change agent for sustainability wraps up by saying that institutions of higher education can be considered a stakeholder group with significant potential influence on society through many different mechanisms ( Stephens et al., 2008). The same stand is adopted in the UK whereby a study performed in September 2008 to assess the current state of knowledge and understanding of the issues faced by the surveying profession with regard to climate change impact reveals that around 50 per cent of graduates considered that there was no, or little reference to the issue sustainability and the effects of climate change in their own programmes. The study concludes that Whilst no one is suggesting that climate change should replace topics in existing syllabuses, based on the scientific evidence, it should be an integral part of any decision related to the built environment in order to achieve social, economic and environmental sustainability.(Dent and Dalton, 2010). Regarding the role of the Hawaiian university with regard to climate change mitigation, a research done in 2008 highlights that Universities are uniquely positioned within the climate change dialogue to act as resources for multi-disciplinary regional and global climate research, provide outstanding public education and outreach with credible and current information, and to serve as models of institutional and behavioral change.(Coffman, 2008). This paper summarises the perception of the working personnel on climate change, focusing on the target populations awareness as well as understanding of the climate change problem and its impacts on local water resources. The study highlights that education level is a key factor influencing the level of awareness and understanding of respondents. The findings of this study may help policy makers to better design more effective adaptation measures specific to safeguarding the islands water resources against climate change impacts and which would be understood by the Mauritian working personnel as well as receive their full support.

Hippotherapy

Plan of the project: 1) What is hippotherapy? 2) Analysis of the organization 3) SWOT analysis 4) Target Audience 5) Objectives PR campaign 6) Task of PR campaign 7) Plan of the PR program 8) Work plan of preparation for the conference â€Å"Hippotherapy-riding to health† 9) Information for controllable mass media 10) Information for non-controllable mass media 11) Budget 12) Press kit: * Press release * Information about organization * Biography of the CEO * List of quotations * Logo * Questionnaire for journalistsWhat is hippotherapy? About hippotherapy known since the time of Hippocrates. He claimed that the wounded and the sick get better faster if they ride on horseback, and melancholic part with their dark thoughts. In the middle of the XVIII century the encyclopedist Denis Diderot, in his treatise: â€Å"About riding and what it means to maintain health and to find it again†, wrote: â€Å"Among the exercise the first place belongs to ride. It can be used to trea t many diseases, but may also prevent them befores they appear. Hippotherapy is a comprehensive and multi-method of rehabilitation, a form of physiotherapy (physical therapy), where tools for rehabilitation are the horse, the process of riding and exercising that a person does during riding. While riding all the major muscle groups of the body receive a work out. This occurs at a reflex level, because sitting on the horse, moving along with it, the person instinctively tries to keep the balance not to fall off the horse, and thus encourages the active work of both healthy and affected muscles, without noticing it.Hippotherapy is the only type of treatment when the patient may not understand that he is treated, riding and communication with the horse becomes a game. Psychogenic factor increases the ability to adapt to reality. For a person with a mental disorder, the position on a horse becomes winning – â€Å"I above, but they below†. All the fundamental principles of psychotherapy – a unity of place and characters, the unity of time and unity of action – stay complied. Hippotherapy is effective in: †¢ Cerebral palsy. †¢ Orthopedic syndromes. †¢ Disorders of the musculoskeletal system that result from paralysis and other lesions of the central nervous system. Lesions of the senses – blindness, deafness. †¢ Disorders of posture, scoliosis †¢ Malformations of the limbs. †¢ Various forms of intellectual disability resulting from organic or genetic diseases. †¢ Down syndrome. †¢ Violations of the psycho-emotional sphere: * Autism * Neuroses * Mental retardation * Schizophrenia * Emotional disorders * Social maladjustment * Syndrome of hyperactivity * The state of anxiety The process of riding improves blood circulation and breathing, it involves the work of almost all the muscles and tendons, ligaments and joints of the body.This is particularly important for autistic people, who cannot be motor-active without stimulation from the outside – not counting their stereotypical movements. The horseback riding includes training of overall coordination, maintaining balance and responsiveness. It trains senses and a deep sensitivity. Through the senses different stimuli are taken and accumulated. The horse becomes a link between the inner world of the person and the surrounding reality. Communion of human and horse is a full chain of communicative feedback between person and the outside world, which allows a person to perceive reality more wholly.Analysis of the organization: Hippotherapy center SPIRIT was established in 2010 in Kiev, by a group of enthusiasts with the support of Children's Psychological Center. The center has eight experts: three hostlers and 5 hippotherapy specialists. It is located in the city of Kiev. The center has its own space: the manege – 900 m? , 200 m? stable, cafe 35 m? and public spaces of 30 m?. In the property of hippotherapy cen ter SPIRIT there are ten horses. An average weekly visits of the center 50 people. The cost of training is 40 UAH. An annual income from services of the organization is 96,000 UAH.An annual income from conferences and seminars is 250,000 UAH. Expenditure on the horses and the activities of the center is 600 000 UAH. The difference between the revenue and expenditure of the budget is covered by the Center of State Support, donations from individuals and charitable organizations, including  «American Hippotherapy Association ». To date, the HC SPIRIT has an opportunity to conduct 90 classes per week and is planning in two years to expand the area of the base in half and increase the number of horses to 15. SWOT analysis StrengthsEnthusiasm, love of horses, the desire to help people, professional knowledge and experience in the field of hippotherapy, specialists in medicine, such as: rehabilitation, neurology, psychotherapy and psychology. Existence of its own space in Kiev and tr ained horses. The support of the Children's Psychological Center. Weaknesses Material and technical infrastructure is not powerful enough to meet the demand for the services of the organization. Opportunities Prepared strong scientific base on a global level. The growing interest to hippotherapy of the target audience.The development of social orientation in sport, community and government organizations. Growth of financial capacity of the target audience through the creation and development of relevant charities, philanthropy and government support in recent years. Threats Unstable economic situation, the high cost of maintenance of horses (feeding, treatment, ammunition), high rates for advertising. Target Audience The target audiences for PR action are parents of children with specific diseases at whose treatment the hippotherapy is aimed.The scientific community is interested in the exchange of information in the study of hippotherapy. Ukrainian and international governmental an d non-governmental organizations that are related to the specific theme. Objectives PR campaign At this stage, the Organization aims to increase attendance in half and increase organizational effectiveness for the treatment of profile diseases, which, in turn, increase the interest in the work of the HC SPIRIT of the Ukrainian and international governmental and charitable organizations and increase their funding in the center.This will enhance the material and technical base of the center and go to the free form of treatment for patients. Also, the expansion of international recognition will help the exchange of scientific information and enhance the effectiveness of treatment. Task of PR campaign Improve the knowledge about the HC SPIRIT of potential customers, Ukrainian and international governmental and charitable organizations. Enhance the image of the center as an open, social-oriented organization with professional, scientific approach to work and the desire to develop.Plan of the PR program: 09:00 – 09:30 Registration of Journalists Meeting with the guests near the Hotel â€Å"MIR†, departure to the HC SPIRIT 09:30 – 10:00 Opening. Speeches by the President of the Equestrian Federation of Ukraine A. Onishchenko and the Deputy Head of the department of Reform and Development of medicine N. Hobzey. 10:00 – 11:00 A scientific conference on â€Å"Hippotherapy in the treatment of cerebral palsy. † Speakers: Professor A. Denisenko (Ukraine), neurologist, Professor D. Tsverava (Georgia) 11:00 – 12:00 Coffee Break 2:00 – 13:30 A scientific conference on â€Å"Hippotherapy in diseases of the musculoskeletal system† Speakers: Professor M. Rukhadze (Georgia), Professor Naomi Robert (USA) 13:30 – 14:00 Lunch 14:00 – 14:30 Reception of children from Rehabilitation Center 14:30 – 16:00 Master Class. Hold by prof. Naomi Robert and prof. D. Tsverava. The program includes: practical lessons wit h children demonstrating different methods of hippotherapy in cerebral palsy, scoliosis, osteochondrosis 16:00 – 16:30 Departure of children to rehabilitation center.Coffee break 16:30 – 17:00 Communication with visitors. Questions and answers 17:00 Departure of guests from HC SPIRIT to the Hotel â€Å"MIR† End of program. Information for controllable mass media: For â€Å"Horses† & â€Å"What’s On† Magazines: â€Å"Hippotherapy – riding to health† – the slogan of charity event for children with disabilities. Nowadays it is great to hear about different kinds of charity events that are going on in all parts of the world. We are not an exception, being heard in Ukraine.A charity event is going to take place in Kiev, organized by volunteers and Hippotherapy center SPIRIT. It is an event for children with mental disabilities from rehabilitation center. Do we hear about hippotherapy every day? It is a form of physical, occup ational and speech therapy in which a therapist uses the characteristic movements of a horse to provide carefully graded motor and sensory input. Hippotherapy is also used in speech and language pathology. This method uses a horse to accomplish traditional speech, language, cognitive, and swallowing goals.Using hippotherapy, appropriate sensory processing strategies have been integrated into the treatment to facilitate successful communication. So, basically we can help the children without them even noticing it. The charity event is taking place on 6 April 2013. Children are transported from the rehabilitation center right to the HC SPIRIT. The parents are also invited to receive more information about the therapy. Professors and doctors prepare speeches about what is hippotherapy and how it can be used as a treatment for the child.The event is sponsored by the following organizations: the Equestrian Federation, Hippotherapy center SPIRIT, the Ministry of Labor and Social Policy of Ukraine, the Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Information for non-controllable mass media: An event devoted to hippotherapy, which helps children with mental disabilities from Kiev rehabilitation center, is going to take place on the 6th of April 2013 in HC SPIRIT. Sponsors, doctors and professors, parents and children, as well as authorities are going to be present at this event.The main goal is to attract the society’s attention to children with disabilities and to inform guests about advantages of hippotherapy. The project is sponsored and supported by: the Equestrian Federation, Hippotherapy center SPIRIT, the Ministry of Labor and Social Policy of Ukraine, the Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Budget 1. Coffee-break Program| Number of participants| Coffee-break menu| Quantity| Price per unit UAH| Total priceUAH| Price to payUAH| Source of financing| Coffee- break 1| 50? Coffee| 100 | 5 | 500| 4250| American Hippotherapy Association| | | Tea| 100| 5 | 500| | | | | Cookies| 10| 15 | 150| | | | | Sandwiches| 150| 10 | 1500| | | | | Server| 2| 300| 600| | | | | Transportation| | 500| 500| | | | | Other| | 500| 500| | | Coffee-break 2| 50? | Coffee| 100 | 5 | 500| 2750| American Hippotherapy Association| | | Tea| 100| 5 | 500| | | | | Cookies| 10| 15 | 150| | | | | Sandwiches| 150| 10 | 1500| | | Lunch| 50? | Coffee| 100| 5| 500| 2820| HC SPIRIT| | | Tea| 100| 5| 500| | | | | Set lunch| 52| 35| 1820| | | 5 doctors, 5 officials, 10 journalists, 10 personnel, 20 clients, 10 others 2. Transportation Transport| Number of people| Route| Price UAH| Total price UAH| Source of financing| Minibus for children| 10| Rehabilitation center – HC SPIRITHC SPIRIT – Rehabilitation center| 600| 1200| Ministry of Labor and Social Policy| Minibus for guests (doctors and specialists)| 5| Hotel – HC SPIRITHC SPIRIT â⠂¬â€œ Hotel| 600| 600| Ministry of Health| 3. Hotel | Number of people| Number of nights| Price per night UAH| Total Price| Source of financing| Guests (doctors and specialists)| 5| 2| 500| 5000| Ministry of Health| . Presents for children Type of present| Number of presents| Price per unit UAH| Total price UAH| Source of financing| Assorted candies| 50 packages| 40| 2000| American Hippotherapy Association| Books for painting| 50| 40| 2000| | 5. Mass-media Type of mass-media| Type of service| Number of advertisement| Price UAH| Total price UAH| Source of financing| Magazine â€Å"Zdorovie†| Order a special article| One page + three photo| 2000| 2800| Children's Psychological Center| Web-site zdorovbud. com. a| Placing an article| | 800| | | Photograph | | | 500| 500| Equestrian Federation| 6. Advertisement materials Type of advertisement| Type of work| Number of materials| Price UAH| Total price UAH| Source of financing| Prospect, press release? | Layout, printing| 100| 1200| 1200| HC SPIRIT| Prospect of the conference showing sponsors? | Layout, printing| 300| 1500| 1500| Equestrian Federation| Brochure with materials about hippotherapy? | Layout, printing| 100| 2500| 2500| Ministry of Health| Internet banner? | Creating, placement on websites zdorovbud. om. uamedical. us | | 800| 800| HC SPIRIT| ? Distributed four months before the conference to the media, charitable organizations, social organizations, in order to find sponsors. ? Distributed three months before the conference in the profile of medical institutions and doctors. ? Issued after the  conference to all interested and distributed to the profile Medical Institutions. ? Placed a month before the conference on  websites: zdorovbud. com. ua, medical. us and Equestrian Federation site. 7. Medical and Police supportDepartment| Type of service| Price UAH| Total price UAH| Source of financing| Medical| Emergency brigade on duty| 1500| 3000| Ministry of Health| Police| Escort of the bus with c hildren| 1500| | | Total expenditures Organization| Expenditures UAH| HC SPIRIT| 4,820| Ministry of Health| 11,100| Equestrian Federation| 2,000| Children's Psychological Center| 2,800| Ministry of Labor and Social Policy| 1,200| American Hippotherapy Association| 11,000| Total| 32,920| Press kit Press release Horse as doctor and friend for your children. Hippo therapy- new way of treating children with disabilities. Hippotherapy-riding to health† is the slogan of the charity event which is taking place on 6 April, 2013 in Hippotherapy center SPIRIT. The main goal is to inform parents and doctors about the advantages of such treatment. The event attracts society’s attention to children with disabilities. Its aim is to attract more financial help from government, business people and charity organizations. At the beginning the President of the Equestrian Federation of Ukraine A. Onishchenko and the Deputy Head of the department of Reform and Development of medicine N.Hobz ey will present speeches about the importance of such events. The topics of the conference are â€Å"Hippotherapy in the treatment of cerebral palsy† and â€Å"Hippotherapy in diseases of the musculoskeletal system†. Among the special guests neurologist Professor A. Denisenko (Ukraine), Professor D. Tsverava (Georgia), Professor M. Rukhadze (Georgia), Professor Naomi Robert (USA). Expected number of guests is around 50. The program with horses for children includes practical lessons demonstrating different methods of hippotherapy in cerebral palsy, scoliosis, osteochondrosis.The project is financed by Equestrian Federation, Hippo therapy center SPIRIT, Ministry of Labor and Social Policy of Ukraine, Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Contact information: Hippotherapy center SPIRIT Phones: 099-155-24-54, 096-295-95-45, 093-401-36-94 e-mail: spirit. [email  protected] com Information about organization The idea of the project was developed by three students of the International Christian University-Kiev. Hippo therapy center SPIRIT was pleased to help in organizing this event on their part.That’s why the project has a form of charity event. Center SPIRIT was founded in 2010 in Kiev by a group of enthusiasts with the support of the Children's Psychiatric Center. Experts of the center hold higher education degrees and have been trained on the course â€Å"Hippotherapy for children's diseases† abroad. At the center work professional psychologists, rehabilitation specialists, neurologist. Horses are specifically purchased for use in hippotherapy and are trained by professional athletes. We care about safety. Classes are held with the participation of three people: the ringleader, hippotherapist and assistant to hippotherapist.Biography of the CEO Director of the Hippotherapy center Spirit, Anna Burago, established the center in 2010. Prior to that, she took a course â₠¬Å"Rehabilitation of patients with limited ability† at Medics’ Retraining Facility of People’s Friendship University of Russia. She is a specialist in rehabilitation. In May 2010 she completed a course in â€Å"Ridetherapy in Children’s Diseases† and got a qualification of instuctor of hippotherapy at Tbilisi Medical Academy. Every year the center organizes special events regarding hippotherapy. List of quotationsA parent says about the results of therapy: â€Å"The biggest change for Maxim has been the area of speech. Before the hippotherapy, he could say only a few words clearly and would attempt speech only if it was modeled for him. After only four sessions, Maxim speaks about 20 words clearly and is making approximations of several more, sometimes spontaneously. Something extraordinary happens to Maxim when he is up on that horse. The feeling of the rhythm of the horse walking seems to be helping Maxim’s brain organize what it needs to make speech happen. † Professor M.Rukhadze tells about the difference of hippotherapy from clinics: â€Å"Hippotherapy takes the patient out of the traditional clinical setting and places them into a more relaxed, yet stimulating atmosphere in order to help them meet their functional goals. Patients are in a natural environment, which may help integrate their needs into everyday life experiences. Children, who are sensitive to being â€Å"different†, do not consider the riding environment to be a clinic. † Logo Questionnaire for journalists 1. Name and last name 2. Company 3. Phone number 4. E-mail

Up in Arms About Economics Essay Topics?

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